What ClickBank's "Avg Rebill Total" stat really represent?

According to ClickBank:

Avg $/Sale "...represents the average dollar value of a sale, including both initial and rebill payments, to the affiliate who drives the sale."

Initial $/Sale "...represents the average dollar value of an initial sale, not including rebills, to the affiliate who drives the sale."

Avg Rebill Total "...represents the average total dollar value of a sale, including only rebill payments, to the affiliate who drives the sale."


It makes sense to me, then, to look at the products that have Avg Rebill Total that is quite higher than their Initial $/Sale. After all, if customers stay subscribed to the product for a long time (or continue to spend money on upsells) it suggests that they get some value from the product.

But if this definitions are correct then Initial $/Sale + Avg Rebill Total should be equal to Avg $/Sale. Yet, for most product this is far from true.

For example, there is a product that has Initial $/Sale=$30, Avg Rebill Total= $560, but Avg $/Sale=$30 still. Could somebody explain that to me?

What do these stats really represent?

Just check Gravity and ignore others

That's easy to explain. For example, there is a product that has Initial $/Sale=$30. If there are 10, 000 sales, only one of these sales produce a Rebill and the rebill is 560$. As a result, Avg Rebill Total= $560 and Avg $/Sale=$30.

That is, very few sales result in rebills.

neil2019 said:

That's easy to explain. For example, there is a product that has Initial $/Sale=$30. If there are 10, 000 sales, only one of these sales produce a Rebill and the rebill is 560$. As a result, Avg Rebill Total= $560 and Avg $/Sale=$30.

That is, very few sales result in rebills.

Click to expand...

Is that so? I was looking for an answer to the same question as OP has.

neil2019 said:

That's easy to explain. For example, there is a product that has Initial $/Sale=$30. If there are 10, 000 sales, only one of these sales produce a Rebill and the rebill is 560$. As a result, Avg Rebill Total= $560 and Avg $/Sale=$30.

That is, very few sales result in rebills.

Click to expand...

Hey man. But how is it that the average rebill total is more expensive than the product itself. Sometimes you find a product subscription for 60$ and a rebill average for 200$!!!
I am rather confused to say the least