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What bounce rate range is good

Discussion in 'White Hat SEO' started by Stu784, Aug 7, 2011.

  1. Stu784

    Stu784 Regular Member

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    I know the lower the better but at what point does Google start to devalue a site.

    We want people to click our affiliate links and not set up camp on our site... Right?

    So what % is good or safe to get and keep high SERPs?
     
  2. Kikerinka

    Kikerinka Senior Member

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    I do not think this bounce rate has so much value really. Just think about it: Some websites are designed the way to make visitor spend lots of time there (because it is good for him), and some other are designed just for find a specific post/article, get useful info he needs and leave immediately.

    I would say that basically everything under 92% is good, and no reason for you to be afraid.
     
  3. JenniFranks

    JenniFranks Junior Member

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    For a professional site, we expect to see a 35% bounce rate as an indication of success. If the bounce rate gets over 50%, we start looking for ways to improve either the site or the quality of traffic.
     
  4. Stu784

    Stu784 Regular Member

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    My range varies between 60 & 80%
     
  5. Jeevs

    Jeevs Supreme Member

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    That is too high buddy!Anything under 40% is good
     
  6. milian

    milian Power Member

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    what he said.
     
  7. ryanjm

    ryanjm Junior Member

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    I don't think bounce rate has anything to do with rankings. If your visitor finds exactly what they need on the first page they come to, why should you be penalized for them leaving the site?

    Besides, Google cannot measure this unless you have Analytics running. So that's a huge % of sites they cannot track.
     
  8. SahL

    SahL Elite Member

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    under 50% is Good IMo
     
  9. DisavowedKing

    DisavowedKing Regular Member

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    Stop worrying about bounce rate and start looking at conversions. If you have a site that is getting 500 people daily but your either getting them to opt in or click on a link and that is less than 10 clicks then you need to do something to improve it. More clicks equals more money. Once you have a baseline and have gotten it as high as possible then you can increase traffic and you know how much you can spend per click.

    Use Google Web Optimizer to change a few things on the page at a time and track which ones do better.

    Squeeze pages have a high bounce rate but for me that doesn't matter because my conversion rate is good and I am still making good money. Keep testing. Color, form placement, wording, headline, and subheadline.

    Bounce rate is BS. Conversion is where the money is.
     
  10. milian

    milian Power Member

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    But bounce rates are related conversions. Generally if you get you bounce rates down, you will see higher conversions (depending on what your site is about).

    You shouldn't ignore either of them, same goes for any other type of metrics. Pay attention to them all, track them all, investigate them all and then you will gain a better understanding of your site, your visitors and can improve it.
     
  11. JenniFranks

    JenniFranks Junior Member

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    Each time a person "bounces", they're saying, "This isn't what I expected to see here."
     
  12. ryanjm

    ryanjm Junior Member

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    ^not true.

    A visitor may bounce by:
    1. Clicking on a link to a page on a different web site
    2. Closing an open window or tab
    3. Typing a new URL
    4. Clicking the "Back" button to leave the site
    5. Session timeout

    Let's look at #1: If I'm running an affiliate site and someone clicks to buy at my affiliate, that's a win in my book. The person found exactly what they were looking for and now are off to go buy it.

    #2-5 you could argue that if the person finds what they're looking for on the first page you present to them, then why do they need to look at any other pages on your site? Similarly, I press the 'back' button all the time after a google search because I want to do another search, not necessarily because I didn't find what I was looking for.

    However, I agree that 'in general' a lower bounce rate is good since a certain % of bounce will be because they didn't find the info they wanted or it wasn't presented well.
     
  13. alphalifestyle

    alphalifestyle BANNED BANNED

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    Interesting I gotta figure out to lower my bounce rate
     
  14. JenniFranks

    JenniFranks Junior Member

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    Relevant Results = Positive Experience

    The goal of a search engine is to provide the most relevant results. When people have positive experiences, for instance - being able to find what they are looking for quickly in that search engine - they are usually willing to trust that search engine and are likely to decide to continue using that search engine in the future.

    Search engines consider user behavior when determining where a webpage should rank in the search engine results pages. The historic data that search engines collect from user interaction between the search engine's results pages and the destination website makes up a small portion of the overall ranking algorithm.

    Bounce Rate and the Searcher's Intention

    Upon clicking on a listing in a search engine like Google or Bing, a visitor might enter a website on the definition page for a certain phrase. This means that the page of the website the visitor lands on actually contains the explanation or definition for the word for which they are searching. The visitor will most likely find what they are looking for on that page and leave the site immediately without taking any further action. In this case, when determining the relevance and usefulness of a webpage, the search engine will most likely not view a high bounce rate negatively because of the assumed intent of the searcher. A search engines that has the ability to pick up on the behavior associated with certain types of search phrases would probably would not penalize a website by lowering their positioning solely due to a high bounce rate or low average time on site.

    As the goal of a search engine is to provide the most relevant results, when the search engine directs a searcher to the definition page of an online dictionary, it tends to meet the needs of the searcher, which provides a good experience and makes people want to come back for more.

    Source: http://www.analyticsbouncerate.com/bounce-rate-web-portals-referential-content-sites/ / my colleagues at the Orion Group
     
  15. domainmadness

    domainmadness Senior Member

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    High bounce rate alone does not tell much, it depends on so many other things.

    For example lets say you got site where you have a lot of articles and material how to play poker or anything similar content. Then if you have high bounce rate its pretty bad thing since people dont find your articles and information good enough to read trough.

    But then if you have a site that tells people about poker bonuses, high bounce rate is not necessarily a bad thing, since you just want people to sign up to your offers.

    So you have to think about what kind of site you have and re-evaluate from there.
     
  16. SEOLair

    SEOLair Regular Member

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    Average bounce rates for a normal ecommerce site are around 40%-50%. Good would be around this or less.

    Bounce rate has 0 impact on your search rankings especially if you don't use Google Analytics for tracking.
     
  17. domainmadness

    domainmadness Senior Member

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    Your sentence has some conflicts... But anyway, just my opinion - Analytics results cant affect SERPs, because not everyone use analytics so it cant have any impact on just some sites.
     
  18. matthewajumper

    matthewajumper Newbie

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    My blog is under 3%
     
  19. bloomtools

    bloomtools Registered Member

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    Bounce rate is just not good. If your bounce rate should be in a positive way so that its good for your website. Lower the bounce rate better your website.
     
  20. PureMind

    PureMind Regular Member Premium Member

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    Bounce rate has A LOT of impact on search engine rankings. Both directly and indirectly.

    For directly google doesn't use the same bouncerate as you see in analytics. For google bounce is immediate return to search engine.
     
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