The most effective White Hat SEO methods are:
1. On-Page Optimisation
2. Off-Page Optimisation
On-Page Optimisation
On-Page Optimisation is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This consist of
1. Keywords Research
2. Internal Linking
3. Use of Metadata (Title, Meta Description, H1, H2 & Alt Tags),
4. Use of Sitemap
5. Robots.txt
Off-page optimization refers to all the measures that can be taken outside of the actual website to improve its position in search rankings. This consist of
1. Article Submission
2. Blog Submission
3. Guest Blogging
4. Blog Commenting
5. Forum Commenting
6. Social Posting