What AI tools are you actually using for SEO?

For me ChatGPT is the main one for day-to-day SEO work , research, content ideas, competitor analysis, outreach drafts and quick SEO checks. I also use Claude for analyzing larger amounts of data/text and Perplexity for quick research with sources.

Aherf
Semrush
ChatGPT
Claude
These are the ones I use most.

ChatGPT for strategies and content analysis, Claude for audits, and Perplexity for source based research; however, for clustering, competitors, and backlinks, I always verify AI results with actual SEO data before taking any action.

The primary AI tools used in daily SEO workflows include ChatGPT, Claude, Perplexity, Surfer SEO, and Frase.

I mainly use AI for the boring and time consuming SEO tasks, and leave the more complex things for humans.

ChatGPT – keyword research, content outlines, topical maps, meta titles and competitor analysis.
Claude – long form content, content briefs and handling large data.
Perplexity – quick SERP/competitor research and finding sources.

I also use AI with Screaming Frog and Ahrefs exports to find things like missing metadata, keyword cannibalization, weak pages and backlink issues.
For me AI works better as an SEO assistant, not a full replacement. I still double check the data and make the final SEO decisions myself.