What AI tools are you actually using for SEO?

PBNMariia

PBNMariia

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Lately I’ve been testing different AI tools for SEO, mostly to see where they actually save time and where they just create more work. So far I use ChatGPT for research, ideas, structuring content and quick analysis. Claude is useful when I need to go through larger amounts of text or data. Perplexity is handy when I want quick research with sources. I’ve also tried using AI for keyword clustering, backlink analysis, outreach drafts and checking competitors, but the results are very mixed depending on the task. Curious what people here actually use.

Which AI tools are part of your daily SEO workflow now, and what do you use them for?
 
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The tool matters less than the input. AI is useful for clustering, briefs and a first-pass audit, but every conclusion should still trace back to GSC, crawl data or analytics. I wouldn’t let it change canonicals, redirects or remove URLs without checking the evidence manually.
 
Just chat GPT atm. One of the best tools to come up with kw ideas for long-form content
You have to make sure there's enough SV to go after it
 
The two Ai tools that works in anything is Claude and Chatgpt. They will give you exactly what you needed. They makes things easier and fast.
 
Claude -> Content generation
Gemini -> Article outline
ChatGPT -> Buying guide thumbnail image generation
Adobe firefly -> Informational article thumbnail image generation
 
PBNMariia said:
Lately I’ve been testing different AI tools for SEO, mostly to see where they actually save time and where they just create more work. So far I use ChatGPT for research, ideas, structuring content and quick analysis. Claude is useful when I need to go through larger amounts of text or data. Perplexity is handy when I want quick research with sources. I’ve also tried using AI for keyword clustering, backlink analysis, outreach drafts and checking competitors, but the results are very mixed depending on the task. Curious what people here actually use.

Which AI tools are part of your daily SEO workflow now, and what do you use them for?
Click to expand...
Same here. ChatGPT and Claude excel at generating ideas and outlines, but they fall short when it comes to handling real data.
 
PBNMariia said:
Lately I’ve been testing different AI tools for SEO, mostly to see where they actually save time and where they just create more work. So far I use ChatGPT for research, ideas, structuring content and quick analysis. Claude is useful when I need to go through larger amounts of text or data. Perplexity is handy when I want quick research with sources. I’ve also tried using AI for keyword clustering, backlink analysis, outreach drafts and checking competitors, but the results are very mixed depending on the task. Curious what people here actually use.

Which AI tools are part of your daily SEO workflow now, and what do you use them for?
Click to expand...
chatGPT would prove highly effective when it comes to the creation of keyword nd text writing, while claude works better with large amounts of data. It is my opinion that the key benefit of the process lies in automation, which is achieved through AI usage.
 
PBNMariia said:
Lately I’ve been testing different AI tools for SEO, mostly to see where they actually save time and where they just create more work. So far I use ChatGPT for research, ideas, structuring content and quick analysis. Claude is useful when I need to go through larger amounts of text or data. Perplexity is handy when I want quick research with sources. I’ve also tried using AI for keyword clustering, backlink analysis, outreach drafts and checking competitors, but the results are very mixed depending on the task. Curious what people here actually use.

Which AI tools are part of your daily SEO workflow now, and what do you use them for?
Click to expand...
Honestly, I keep my AI stack pretty simple. I use ChatGPT the most for keyword ideas, content structure, competitor research and outreach drafts. Claude is useful when I have a huge amount of text or data to work through, while Perplexity is my go-to for quick research when I want sources.
 
PBNMariia said:
Lately I’ve been testing different AI tools for SEO, mostly to see where they actually save time and where they just create more work. So far I use ChatGPT for research, ideas, structuring content and quick analysis. Claude is useful when I need to go through larger amounts of text or data. Perplexity is handy when I want quick research with sources. I’ve also tried using AI for keyword clustering, backlink analysis, outreach drafts and checking competitors, but the results are very mixed depending on the task. Curious what people here actually use.

Which AI tools are part of your daily SEO workflow now, and what do you use them for?
Click to expand...
For link building, I mostly use chatgpt for finding link ideas, researching prospects and planning outreach.

I use perplexity when I need to research a site or check competitor backlinks and want sources to dig into. ai saves me quite a bit of time, but I still check the websites manually before going after a link. That part I dont fully trust to ai.
 
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