Ok, Content.....
So, there's a few thing to be aware of when developing and placing content on the home page of a website.
The example I give to my students is to think of your entire website as a newspaper. (The rolled up paper thingy with words on it that your parent used to read to get information about the world around them...For all you millennials out there)
The top section of your website that is visible BEFORE you need to scroll down is often referred to as the "above the fold" section which is where the headlines in the newspaper are. This "Above the Fold" section is the most important piece of real estate on your entire site. You want to have Your most important statement here with as many "call to action" buttons and links as possible to help you convert visitors into leads and sales.
This is my VERY long winded way of saying that if your sales statement is important to the sale and key to your demographic targeting, It should absolutely be in the most prominent position of your site!!!
If you need some more free advice feel free to send me a PM...
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