TiagoS
Supreme Member
- Jul 5, 2014
- 1,237
- 1,105
Yeah! that's what I noticed too. That must be why people usually just go for the same big ones, like dental implants, etc. That it's kinda proven to have the high cpcs. However, like @paul arber mentioned, to try different keywords. I'm setting up some new domains and campaigns to test a few. The big niches that everyone is running might be too saturated, in the sense that people are tired of seeing such ads, generating lower CTR and higher prices.Correct. That is why KW planner is not very accurate. In our case we have chosen keywords on the $5 to $15 range (according to Google KW Planner) that end up generating $0.10 to $0.15 PPC in search results feed. It would be great to have a better source for keyword selection, as that seems to be the most important matter on the whole search results arbitrage strategy. Any advice is more than welcome.