Waze Billboard Ads

You guys see this shiz about Waze doing billboard ads now? I looked around and didn't see anything posted about it here. Basically, it's like buying a billboard ad on the side of the street, except it's digital, on waze (gps navigator), so when someone is navigating on the hwy past your business, or even on local streets, it will pop up with your billboard when they are within a certain mile range of it and advertise to them.

Now, I know most of us don't have local offices or what have you. But one could get VERY creative with this...yeah? I know I could. Thoughts?