Wanna try Google Ads for the first time

Hi guys I hope you all are well.
I found a few terms with 5-10k view per month which works just great together in a specific niche. I wanna go for google ads immediately after il build my web. I 've been using FB ads for more than 1 year so will not be so difficult to change to google, but before going to youtube to learn all I have to learn I would like advice from someone who has experience.
I have one big struggling who slows my understanding of google ads. After I type an item in google. first 3 titles are AD, so after upload, my ad will be one of them or I must add extra effort for SEO ranking? Or I must pay more to be on the top? And if it is about SEO ranking.. what do I have to do here?
I have low knowledge about SEO ranking and I am aware how much I have to learn ..
Thanks for your time guys.

You will not be on the first 3 away, those ads also requires some criteria to be met before being ranked. Other than the bid amount the quality score is also very important. Also other than those top three, there are ads that shows on the bottom as well.

Hi thanks for the answer.
So i guess that my ad will be shown once in a while.. I know that all of the payment is only on someone click on the ad.. may I be wrong?

darind said:

Hi thanks for the answer.
So i guess that my ad will be shown once in a while.. I know that all of the payment is only on someone click on the ad.. may I be wrong?

Click to expand...

Yes only when someone clicks your ad, will you pay.

So, in the end, I m still winning, even if my ad isn't in top 5, let s say.. Now I am asking myself: is there a rule for Google? I mean If I set my campaign with $ 20/daily, Google then must bring me visitors until I get rive of this 20? if the keywords I use are 5000 to 10.000/month in search?