Vietnam FB ADS - High CPM

A

Arturito

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Joined
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Hello everyone! I am currently running a adult nutra campaign in Vietnam.

Ad creative seems to be working very good since I have a high CTR.

The main problem is that my CPM is very very high, as you can see in the picture attached below - 9.39$

I have ran this campaign for the past 2 days and this cpm just won't go down.

I have tried multiple ad creatives but getting the same CPM always,

could you guys guide me on how I can lower it so I can get profitable?

1708287364939.png
 
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Arturito said:
Hello everyone! I am currently running a adult nutra campaign in Vietnam.

Ad creative seems to be working very good since I have a high CTR.

The main problem is that my CPM is very very high, as you can see in the picture attached below - 9.39$

I have ran this campaign for the past 2 days and this cpm just won't go down.

I have tried multiple ad creatives but getting the same CPM always,

could you guys guide me on how I can lower it so I can get profitable?

View attachment 322628
Click to expand...
I think it's mostly due to your advertising content or because you have many competitors in the same product that causes the CPM to be pushed up.
 
Try checking your audience goals. Clearly define your audience goals and make sure your campaign assigns goals to the right audience groups. Landing page optimization: make sure your landing page is well designed and optimized for customer conversion
 
Try choosing the main target target, you should divide the area to test better
Arturito said:
Hello everyone! I am currently running a adult nutra campaign in Vietnam.

Ad creative seems to be working very good since I have a high CTR.

The main problem is that my CPM is very very high, as you can see in the picture attached below - 9.39$

I have ran this campaign for the past 2 days and this cpm just won't go down.

I have tried multiple ad creatives but getting the same CPM always,

could you guys guide me on how I can lower it so I can get profitable?

View attachment 322628
Click to expand...
 
run an A-B test, this is the best way to check different positions
 
Try different goals, different audience. But most probably there are many people running same offers, so it’s very competitive
 
I think it's because Facebook's activity is erratic, there are times when cpm is very low
 
that's too high for a tier 3 country. Nothing better than optimizing ad content and lander imo
 
I think due to this problem:
Ad goals and audiences: If your target audience is too specific or too broad, it may take more effort for Facebook to show your ads to the right people, resulting in higher costs . Additionally, competing to reach the same target audience can also increase costs.
 
Part of it may be due to the target
It could also be due to the market
Vietnam is a difficult market
 
I think you should narrow your advertising scope, focus on the capital of Vietnam and big cities
 
Check each location with the appropriate account, it may be better
 
I think your content doesn't attract or targets the wrong audience
 
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