Video-based or Written?

ContentWriter

ContentWriter

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Video-based content like infographics or infomercials are projected to be trending this year. Would this affect the need for written content or would it blend well with the "tradition"? What are your thoughts?
 
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Videos are naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words, then 1 minute video is worth 1.8 million, ccording to researchers.
 
Mainak Halder said:
Videos are naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words, then 1 minute video is worth 1.8 million, ccording to researchers.
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Exactly. Even us have started to invest in visual communication for our marketing.
 
Both video-based content and picture based contents are more effective one.
it doesn't affect the written contents those two methods are more effective .
 
Video and Infographic do not affect the written content because both are the different type of methods.
 
Yeah they were getting more popular but they wont affect the need of written content they comes in different method..
 
Why limit yourself. I would do different content types targeting different audience. This will maximize your outreach as well as maximize the lifespan of your content.I love watching on youtube what i want to learn but i also consume articles and infographics.
 
Use whatever communication mediums your target market uses, likes and consumes.

If you are using content hosted on the big non self hosted platforms, eg Youtube, Vimeo, Web 2.0's, tell viewers that they can visit your blog to download additional "sensitive and unpublished" info via your blog.

Some people will download the the additional resources and you can capture emails, pre-sell, cross-sell etc
 
krishnaverma said:
It has already affected written content. Saying this from personal experience.
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What have you experienced regarding this one? Most people are saying that it won't affect written content. Care to share?

madahason2 said:
Why limit yourself. I would do different content types targeting different audience. This will maximize your outreach as well as maximize the lifespan of your content.I love watching on youtube what i want to learn but i also consume articles and infographics.
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pj777777 said:
Use whatever communication mediums your target market uses, likes and consumes.

If you are using content hosted on the big non self hosted platforms, eg Youtube, Vimeo, Web 2.0's, tell viewers that they can visit your blog to download additional "sensitive and unpublished" info via your blog.

Some people will download the the additional resources and you can capture emails, pre-sell, cross-sell etc
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I agree. There are many methods to create content nowadays. And as an internet marketer, we need to adapt to these changes.

Loren
 
I personally think you need both. Vodeos or infographics are great, but often people want to look at content but don't want to watch a video. So written content should still be an option. Also it really depends on the type of audience one has or is after.
 
video and written based content both together have much higher value then just focusing on single subject.
 
Yes, video content is getting more popular every day, but I don't think it will replace or overpower the written content. There should be a balance.
 
I guess video and other rich media is becoming very important.

Personally though I prefer written content, if I’m trying to learn something online I always feel like video is too time consuming - you really have no choice about the speed at which you consume the information.
 
I personally do like both. However, sometimes it is easier to watch a video if you are in a hurry. But then again you can skim content quicker if the video is long. I think that they both have a place on sites.
 
ContentWriter said:
Video-based content like infographics or infomercials are projected to be trending this year. Would this affect the need for written content or would it blend well with the "tradition"? What are your thoughts?
Click to expand...
to be honest, in this smart world we live in I think we are getting lazier such that these traditional ways of getting info like written content will be phased out and Video-based content like infographics or infomercials will increase.
 
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