1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Very old school but......

Discussion in 'Offline Marketing' started by sully1975, Jul 27, 2015.

  1. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 1, 2014
    Messages:
    344
    Likes Received:
    103
    Any good reading on using old classified ads in newspapers? Curious as I see a few electricians hit a 3 line ad up in my local. I also see a North Jersey electrician whom deals in generators saturating the color ads down my area of the state cause of the storms last month.

    Figure I would ask here.
     
  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    16,691
    Likes Received:
    30,710
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    I use the USA Today and the Wall Street Journal for some of my offline businesses and they can get a lot of eyes on them.

    The response rate is not huge but the ticket items are fairly high so it pays off well.

    I used to use those free papers they throw on your lawn for a service business I have a piece of and the return on them is very good as the cost is like 20.00 a week.
     
    • Thanks Thanks x 1
  3. niel96

    niel96 Regular Member

    Joined:
    Apr 4, 2014
    Messages:
    284
    Likes Received:
    20
    Occupation:
    Manager
    Location:
    Belgium
    Home Page:
    I had success before with promoting local businesses in local newspapers.

    I think there are many factors that determine if you will succeed with it or not.
    The ads need to be appealing, the readers of the newspaper need to be as targeted as possible, etc etc