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Very Basic Information and Definitions [Resource]

Discussion in 'White Hat SEO' started by FutureProofSeo, Sep 25, 2013.

  1. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Mod feel free to move this to the correct location.

    This will not apply to many, but may help anyone just starting up, we have all been there.


    1. A footprint - a series of text/code that appears on many websites in the same form. IE: "Powered by Wordpress", would be a footprint that all WP blogs have. This can be used to find sites to comment on/purchase or acquire a link from/apply to guest post on etc. And example use would be to put into google: ("powered by wordpress" plants) without the brackets, and you would find a list of wordpress blogs about plants.
    2. EMD - this means an exact match domain, a domain name (url), that matches the word you want to rank for in google. So if I wanted to rank for blackhatworld, I would try and purchase "blackhatworld.com", although I think that's already taken ;)
    3. OBL - this stands for "Out bound links", the amount of links on a page that are not pointing to other pages on the domain name (url), so if we were on blackhatworld.com, then a link to wikipedia, would be an OBL, but a link to blackhatworld.com/post will not be.
    4. 301 - Also known as a 301 reidirect, where you effectively point a domain name at a different domain, mainly to transfer inbound link bonuses to this new site. The code for a standard redirect is: redirect 301 /url-domain http://www.newdomain.com? and you add this to your htaccess file.
    5. Harvesting - This refers to using an automated program, to find urls that fit a certain criteria (specific keyword, footprint etc).
    6. NoFollow - This is a charecteristic given to a link, to stop search engines giving credit from the page to this link location. One way of looking at it is that you add "nofollow" onto a link if you do not trust the quality of that page.
    7. Expired Domain - Refers to a domain name (url) that someone used to have a website on, but have let it expire from the registrar.
    8. Blog Network - A series of different websites, that are often owned by the same person (or friends/collegues). Often they will sell links from the blog network to your site giving you a great boost. However they are often very easy to shut down, and therefore are not usally a long term strategy (at least not on there own).
    9. Private Network - A blog network, created by an individual with the sole purpose of bumping their own sites, without selling links. Usually much harder to spot and shut down (depending on what footprint you leave ;) ).
    10. Sape - Sape is a huge Russian blog network consisting of private sites and hacked sites. Often these sites are very powerful, and you will receive a big boost, despite the word that google is onto them ^^.

    I hope this helped some people out, I know it would've done when I first started out.

    Maybe make it sticky if it would stop multiple "What does this mean" threads!

    Cheers
     
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    Last edited: Sep 25, 2013
  2. amandaspears86

    amandaspears86 Junior Member

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    Basic information dude. Thanks for sharing anyway.
     
  3. srinu0812

    srinu0812 Supreme Member

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    Well, fundamentals and try to add some in depth words too when you have some time :)
     
  4. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Yep exactly, plain and simple.

    I remember thinking "wtf" looking at most of those terms at one time or another, so this will hopefully help some people out. :)