Using the "Convert Me" formula for exceptional content.

Captivate your visitors with a headline that is intriguing and welcoming,


Offer a testimonial, or some other means of giving authority to your headline,


Now address your audience on a personal level. This can be seen on many landing pages that have an actual letter format with a name and a title. You can even use ?Dear reader? to open up this section.


Validate your solution to whatever problem your product will solve. This is where facts and stats should be displayed. Don?t be afraid to ask questions in this section. Just remember that people respond better to odd numbers, so keep the question count to 3 or 5 here. Also, remember that people respond to saving money, saving time, quick processes, and easy processes.


Expose the solution. This is where you want to convey your solution to the prospective buyer. You've addressed the problem, you've given authority to yourself by providing facts, now you address the solution. This is what your product or service will accomplish.


Recapture the attention of your visitors. Many visitors have scanned the article looking for bold content or important statistics. This is where you add content that captures your visitor?s attention again.


Throw in another testimonial. This is for those visitors who still are on the fence about buying your product or service. Many times this last bit of testimonial content will push them over the edge.


Motivate the prospective buyer by adding urgency to the deal. Lines like ?limited offer? or ?product will be pulled from the site tomorrow? will help reel in anyone who may be reluctant to buy now.


Energize your visitors to buy now. Use lines like ?Buy Now? or add a ?Click Here to Buy Now? button. Make it easy for them to reach the forms.


Finish off with a signature. It?s recommended to use a signature different than the one you use for business; checks, bills, etc.

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