Useful content about affiliate marketing in Facebook

Hi everyone!

I’m looking for valuable content on affiliate marketing, especially related to Facebook, Instagram, and other Meta platforms.
Do you follow any bloggers or opinion leaders in this space? Maybe a YouTube or Telegram channel you’d recommend?

Any tips would be really appreciated

Ben Heath’s YouTube channel is probably the best free resource for Meta ads

You can find quite a lot of useful insights just by following experienced media buyers and affiliate marketers on YouTube or X. Many of them regularly share case studies, testing strategies, and ad creative ideas. I’d also recommend checking some Telegram groups focused on Meta ads and affiliate marketing — they’re often very active and people share real-time updates and experiments.

Affiliate marketing works best when you focus on value driven content, niche targeting, and community style engagement rather than direct promotion, as trust and relevance drive most conversions on Meta platforms.

I’d add Andrew Foxwell and Savannah Sanchez if you care about creatives, not pure affiliate but a lot of their stuff translates. For actual aff/meta buying, honestly spy tools + ad library teach more than most channels... BigSpy, Minea, Foreplay, even just saving ads manually every day. Telegram is useful for seeing what’s breaking this week, but yeah half the “case studies” are just bait for coaching or a network signup. Read it, but verify with your own tests.

I’d separate “learning Meta ads” from “learning affiliate on Meta” because most public YouTube guys keep it clean and ecommerce-focused. Ben Heath / Dara are fine for structure and creatives, but for affiliate you’ll learn more by watching what offers keep running in Ad Library for 2-3 weeks and then reverse the angle/bridge page. Also follow network chats only for quick signals, like accounts getting slapped, new review issues, payment delays etc... don’t buy into every screenshot. Half of them are cropped from demo accounts lol.

honestly the gap nobody really mentions yet is that pure affiliate on meta lives in a different world than what youtube teaches. the ben heath/dara crowd is great but theyre teaching clean ecom that wont get you slapped... aff stuff where the real money is usually rides closer to the line so nobody whos doing it well is putting it on youtube for free. why would they.

so for that side i lean way more on talking to my AMs at the networks than any channel. a good affiliate manager will tell you what verticals are converting this week and what angles are tired, thats info you literally cant get from a video. ad library + a swipe file like others said, agreed, but pair it with actually messaging your AM and asking whats hot.

on telegram, yeah its 80% noise and screenshot flexing but the value isnt the case studies, its watching what gets people banned in real time. when 5 ppl in a chat say their accounts died same day, thats your signal something changed on metas end.

X is underrated too imo, some of the buyers there drop more honest stuff in a random thread than a 20min youtube video. just gotta filter the course sellers out, theyre everywhere now.