[TUTORIAL] FACEBOOK Retargeting Audience with FB Pixel! NOOB FRIENDLY!!!

sashablack

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Hey guys Sasha here,


Have you ever visited a website, browsed around for a product that you liked BUT did not buy it? Later that day you checked your Facebook and BAM you see an ad for that same product from that website right in your FACE :)


That is called RE-TARGETTED AUDIENCE. I can't stress enough how important this is and how powerful this can be. Facebook is basically giving you a way to capture leads that come to your site. Check for yourself, go to ebay for example, look at some products etc ... and then go back to your Facebook page and keep refreshing until you see that same product or similar being advertise to you :) Lets do it like the BIG BOYS do it!



Today I am going to show you how easy it to capture your website visitors and re-target your ads directly to them by using Facebook Custom Audience PIXEL.

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What is Facebook Custom Audience Pixel?
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In SIMPLE Terms
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All you do is paste a piece of code which Facebook provides into your website, and every time someone visits your site and are connected to Facebook (which most people are these days) that user will be saved in your custom audience pixel list.


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Step 1 - Create your custom audience pixel!
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Step 2 - Install the custom audience pixel on your website!
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Step 3 - Using your Pixel(s) in your custom audience AD campaigns!
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** For HELP in setting up Facebook Custom Audience Ads please refer to:


[TUTORIAL] FACEBOOK Custom Audience and Advertising Campaigns!!! NOOB FRIENDLY :)


Hope everyone learned something today!

-Sasha

 
Retargeting is absolute gold when it comes to PPC! This guide is really nice, thanks for the effort.
 
Let me ask you; when you build out your lookalike audiences, with respect to the % of reach vs similarity, what have you noticed in terms of results?

Great question, at the moment I am only working with scraped targeted leads. I have not yet experimented with lookalike audience, maybe will look into it later and create another TUT :)

-Sasha
 
I still don't get it with you and the colours you seem to have to use.
 
great share! I will definitely utilize the how tos. That's what kept me from doing this because I sure noticed it myself.
 
It looks like a good guide but the color of the text hurt my eyes so I could not read it all. Could you fix that?
 
Hi friends.

I liked this.

can you give me one copy for review

Your an idiot! Please leave!


It looks like a good guide but the color of the text hurt my eyes so I could not read it all. Could you fix that?

NO, thats why I have clips that you can watch :) Good luck to you!

-Sasha
 
Thank you, Yes Fb Pixel is very important in capturing your audience :)

-Sasha
 
Nice one Sasha, will try this out!
Do these clicks cost more or less the same as other (scraped) audiences within the niche or are they both more cost-effective and more targeted?
 
Nice one Sasha, will try this out!
Do these clicks cost more or less the same as other (scraped) audiences within the niche or are they both more cost-effective and more targeted?

This is a targeted list of people who visit your site, so they are the MOST targeted!

-Sasha
 
Guys, FB retargeting pixel doesn't always fire as it should. I have noticed 1:4 loss ratio between FB pixel and another retargeting provider for the same page where they are placed.
 
Guys, FB retargeting pixel doesn?t always fire as it should. I have noticed 1:4 loss ratio between FB pixel and another retargeting provider for the same page where they are placed.

No clue as to what your taking about, but here are my results after running for less then 3 days!

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-Sasha
 
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