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[TUTORIAL] FACEBOOK Retargeting Audience with FB Pixel! NOOB FRIENDLY!!!

Discussion in 'FaceBook' started by sashablack, Jan 11, 2015.

  1. sashablack

    sashablack Elite Member

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    Hey guys Sasha here,


    Have you ever visited a website, browsed around for a product that you liked BUT did not buy it? Later that day you checked your Facebook and BAM you see an ad for that same product from that website right in your FACE :)


    That is called RE-TARGETTED AUDIENCE. I can't stress enough how important this is and how powerful this can be. Facebook is basically giving you a way to capture leads that come to your site. Check for yourself, go to ebay for example, look at some products etc ... and then go back to your Facebook page and keep refreshing until you see that same product or similar being advertise to you :) Lets do it like the BIG BOYS do it!



    Today I am going to show you how easy it to capture your website visitors and re-target your ads directly to them by using Facebook Custom Audience PIXEL.

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    What is Facebook Custom Audience Pixel?
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    In SIMPLE Terms
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    All you do is paste a piece of code which Facebook provides into your website, and every time someone visits your site and are connected to Facebook (which most people are these days) that user will be saved in your custom audience pixel list.


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    Step 1 - Create your custom audience pixel!
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    Step 2 - Install the custom audience pixel on your website!
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    Step 3 - Using your Pixel(s) in your custom audience AD campaigns!
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    ** For HELP in setting up Facebook Custom Audience Ads please refer to:


    [TUTORIAL] FACEBOOK Custom Audience and Advertising Campaigns!!! NOOB FRIENDLY :)


    Hope everyone learned something today!

    -Sasha

     
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  2. jinsandy

    jinsandy Regular Member

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    Let me ask you; when you build out your lookalike audiences, with respect to the % of reach vs similarity, what have you noticed in terms of results?
     
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  3. THUNDERELVI

    THUNDERELVI Elite Member

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    Retargeting is absolute gold when it comes to PPC! This guide is really nice, thanks for the effort.
     
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  4. sashablack

    sashablack Elite Member

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    Great question, at the moment I am only working with scraped targeted leads. I have not yet experimented with lookalike audience, maybe will look into it later and create another TUT :)

    -Sasha
     
  5. LostConnection

    LostConnection Senior Member

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    I still don't get it with you and the colours you seem to have to use.
     
  6. netcelal

    netcelal Senior Member

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    thank you for this nice share mate
     
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  7. sashablack

    sashablack Elite Member

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    I like colors :)

    -Sasha

    Anytime, I ill try to do 1 a week. Taking on suggestions :)

    -Sasha
     
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  8. bizbuilderup

    bizbuilderup Newbie

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    great share! I will definitely utilize the how tos. That's what kept me from doing this because I sure noticed it myself.
     
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  9. abhi007

    abhi007 Jr. VIP Jr. VIP

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    wow the method looks so engaging and spot on :)
     
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  10. sashablack

    sashablack Elite Member

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    Thanks and I hope you learned something :)

    Hey not really a method more of a "how to" :) thanks though :)

    -Sasha
     
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  11. sam.hunt0710

    sam.hunt0710 Jr. VIP Jr. VIP

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    Thanks Sasha for sharing the method .... AWESOME.
     
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  12. wilhoitwilburj

    wilhoitwilburj Newbie

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    Hi friends.

    I liked this.

    can you give me one copy for review
     
  13. gu3sswh0

    gu3sswh0 Regular Member

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    It looks like a good guide but the color of the text hurt my eyes so I could not read it all. Could you fix that?
     
  14. sashablack

    sashablack Elite Member

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    Your an idiot! Please leave!


    NO, thats why I have clips that you can watch :) Good luck to you!

    -Sasha
     
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  15. teh_johnny

    teh_johnny Registered Member

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    Once again great guide sashablack! Haven't even thought about fb pixel until now :)
     
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  16. sashablack

    sashablack Elite Member

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    Thank you, Yes Fb Pixel is very important in capturing your audience :)

    -Sasha
     
  17. sbndnb

    sbndnb Regular Member

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    Nice one Sasha, will try this out!
    Do these clicks cost more or less the same as other (scraped) audiences within the niche or are they both more cost-effective and more targeted?
     
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  18. sashablack

    sashablack Elite Member

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    This is a targeted list of people who visit your site, so they are the MOST targeted!

    -Sasha
     
  19. tcrossman

    tcrossman Newbie

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    Guys, FB retargeting pixel doesn't always fire as it should. I have noticed 1:4 loss ratio between FB pixel and another retargeting provider for the same page where they are placed.
     
  20. sashablack

    sashablack Elite Member

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    No clue as to what your taking about, but here are my results after running for less then 3 days!

    [​IMG]

    -Sasha