in this case the box is quite big, don't you think ?
thinking outside of it is quite impossible.
if you think you've got a niche outside of the box, then you are a genius as you've created a new niche.
so yeah, outside of the box means in this case creating a new niche, so since there's very few chances you created a new niche, i think it's safe to assume you're not thinking outside of the box, so how about you stop trying to sound smart with statemnts like "All you have to do, thinking a little outside the box"
how about you try to think straight (FYI-2)