- Dec 16, 2017
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Ok so here we are 6 - 3 months away from our token launch and going to start our pre-launch marketing campaign.
Website -
This will be the most important investment, it should be catchy, creative, and inspired by your token objective. Suppose you are making a token that will be used to serve the LGBTQ community in some manner than your website speaks in that theme.
There should be a clear message on your website for your ideal investor that how you are going to serve his community + how you are going to give him profit.
Also mention how you are planning to get listed on the exchanges, also do a blog and post investor targeted articles 3 times a week
There must be a whitepaper, a founders section, and a project schedule. A recorded interview from the founders works great too.
There should be an email opt-in form, with a bait targeted towards your ideal investor, you need a guy who has money, supports the LGBTQ movement and is interested in crypto. Now create a freebie with this information to get his email Or you can just lure them with airdrops. Also, use this on your blog to collect emails.
Now, let's move towards the second part that is Jumping in the communities.
--------------------------------------
Some of the biggest crypto communities on the internet are -
Bitcointalk forum
Twitter handles of -
Vitalik Buterin: @VitalikButerin
Charlie Lee: @SatoshiLite
Nick Szabo: @NickSzabo4
Brian Armstrong: @brian_armstrong
Luke Martin: @VentureCoinist
Morten Christensen, founder of Airdrop Alert: @mortpoker
Subreddits like -
/r/cryptocurrency
/r/airdropalertcom
/r/cryptomarkets
/r/Bitcoin
/r/Ethereum
/r/BitcoinBeginners
Medium
Basically, you have to be super active in all these places and share the concept of your token. Hire a social media designer or VA to do this. Remember all these activities are directed to send people on your and try to opt them in.
When you are just a month away, start filling your telegram channel, you can do that by cross-promoting it also you can scrape people from other channels and add them into yours and use airdrops to make them stick, there is a service for that here in bhw.
Influencer marketing.
Go for Insta and YouTube influencers and ask for their promotion rates, choose a mix of Crypto + your objective influencers. You can also ask them to get involved in the project and get they will get a certain amount of coins, you just have to tap the right people who are interested in your objective.
PR Distribution
It's very important to do PR on authority crypto news or tech websites, if done right they can drive into huge traffic. Hire a PR guy or directly contact the websites yourself for a guest post.
For the founders, they should have to create strong public profiles on LinkedIn on other entrepreneur websites to keep a healthy image.
Your objective should be to at least get 50k emails before your launch date to make it worth
In the next post, we will discuss how to maintain the marketing campaigns after the launch
Website -
This will be the most important investment, it should be catchy, creative, and inspired by your token objective. Suppose you are making a token that will be used to serve the LGBTQ community in some manner than your website speaks in that theme.
There should be a clear message on your website for your ideal investor that how you are going to serve his community + how you are going to give him profit.
Also mention how you are planning to get listed on the exchanges, also do a blog and post investor targeted articles 3 times a week
There must be a whitepaper, a founders section, and a project schedule. A recorded interview from the founders works great too.
There should be an email opt-in form, with a bait targeted towards your ideal investor, you need a guy who has money, supports the LGBTQ movement and is interested in crypto. Now create a freebie with this information to get his email Or you can just lure them with airdrops. Also, use this on your blog to collect emails.
Now, let's move towards the second part that is Jumping in the communities.
--------------------------------------
Some of the biggest crypto communities on the internet are -
Bitcointalk forum
Twitter handles of -
Vitalik Buterin: @VitalikButerin
Charlie Lee: @SatoshiLite
Nick Szabo: @NickSzabo4
Brian Armstrong: @brian_armstrong
Luke Martin: @VentureCoinist
Morten Christensen, founder of Airdrop Alert: @mortpoker
Subreddits like -
/r/cryptocurrency
/r/airdropalertcom
/r/cryptomarkets
/r/Bitcoin
/r/Ethereum
/r/BitcoinBeginners
Medium
Basically, you have to be super active in all these places and share the concept of your token. Hire a social media designer or VA to do this. Remember all these activities are directed to send people on your and try to opt them in.
When you are just a month away, start filling your telegram channel, you can do that by cross-promoting it also you can scrape people from other channels and add them into yours and use airdrops to make them stick, there is a service for that here in bhw.
Influencer marketing.
Go for Insta and YouTube influencers and ask for their promotion rates, choose a mix of Crypto + your objective influencers. You can also ask them to get involved in the project and get they will get a certain amount of coins, you just have to tap the right people who are interested in your objective.
PR Distribution
It's very important to do PR on authority crypto news or tech websites, if done right they can drive into huge traffic. Hire a PR guy or directly contact the websites yourself for a guest post.
For the founders, they should have to create strong public profiles on LinkedIn on other entrepreneur websites to keep a healthy image.
Your objective should be to at least get 50k emails before your launch date to make it worth
In the next post, we will discuss how to maintain the marketing campaigns after the launch
