With all the talk about Google looking for new ways to catch SEO, people always wonder if they should ping links. I don't know the right answer, I don't think anyone does... But I can give my own insight. Ping these links: Web 2.0's 3rd/4th tier links that might not get crawled automatically Forum Profiles that DO NOT link directly to your money site Do Not Ping These Links: New pages on your money site Referring domains that link directly to your main site Articles and blog posts that will get crawled naturally. Personally... I don't like to ping links. I could be wrong, but I think it is far better for Google to crawl links naturally. What do you guys thing? To Ping or Not To Ping?