To create an effective conversion campaign on Facebook

To create an effective conversion campaign on Facebook, you need to follow a standard process - from account platform, content, campaign structure to optimization. Below are the standard and practical steps for those who run ads to convert (purchase, fill out forms, inbox, register, ...)

STEP 1: PREPARE A SOLID FOUNDATION
Reputable advertising account:

It is best to have a verified BM, high spending limit, clean history (or rent a strong account like yours).

Fully install Pixel + Event Conversion API:

Install the correct event: Purchase, Lead, AddToCart, InitiateCheckout, ...

Check if the event is working properly in Event Manager.

Clear, professional Landing Page/Web/Inbox:

Friendly interface, easy to operate → helps customers easily take action.

Fast loading speed, clear call-to-action (CTA).

STEP 2: CREATE A CONVERSION CAMPAIGN IN ADS MANAGER
Campaign Objective:

Select Conversions

If the Pixel is new → can test with the “Add to cart” objective first, then scale to “Purchase”

Ad Set Settings:

Optimize conversions by specific events (eg: Purchase)

Distribution Location: Auto placements (should be enabled for the testing phase)

Budget: Minimum 20$–50$/day for optimal machine learning

Target:

Lookalike from old customer files

Interests, product-related behaviors

Can be broken down by gender, age for testing

Ads:

Quality images/videos (especially UGC – real customers use product)

Attractive headline (offer, commitment, urgency)

Description (primary text): Solve pain + commitment + CTA

Attach the correct landing page URL or CTA to send message/register

STEP 3: A/B TEST CAMPAIGN
Test multiple ad variations:

Caption 1 vs caption 2

Product image vs video feedback

Target file A vs file B

After 2-3 days → scale effective ad, turn off poor ad

️ STEP 4: SCALE AND OPTIMIZE
Gradually increase budget (20-30% every 2-3 days) if ad is effective

Retargeting:

People who visit website but have not purchased

People who have watched video > 75%

People who have interacted with fanpage

Track metrics:

ROAS, CPL, CPR, CTR, CPM, Frequency,...

If CTR < 1% → review content

If ROAS is low → check landing page and purchase journey

TIPS FOR EFFECTIVE CONVERSION CAMPAIGNS
Prioritize using real videos, real photos, real feedback

Take advantage of scarcity tactics: “Only 10 spots left”, “Sale until 12am tonight”

Always have a strong call to action button: Buy now, Get offer, Sign up for free

very good share Thank you for having a good topic

I’m not sure if we should soak the account first and create a bait campaign for 1-2 weeks before the account can start spending? thanks for your sharing

yes you should soak the account, but the bait campaign i think just spend with small budget for about 1 or 2 days, then you can go to main campaign

AKAKA1998 said:

I’m not sure if we should soak the account first and create a bait campaign for 1-2 weeks before the account can start spending? thanks for your sharing

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This sharing is very useful for newbies like me thanks. appreciate your great work

Thanks for your sharing. I will refer to share with my partners. They are also facing some related problems.

Thank you for sharing this great article. I hope you have more great articles.

As always, knowing your target audience well will be the best solution

Thank you for providing this information. I will keep it in mind and share it with my partners who are also facing similar challenges.

The content of the article is very good. I think there are many people who need this information. I will share it with them.

A very comprehensive article on how to build an effective advertising campaign that is worth trying.

you have provided very good information. i will keep it in mind and share it with my partners

To create effective conversion ads, you need to identify the specific conversion goals you want to achieve, such as increasing sales, etc. Running a marketing campaign to reduce CPA requires accumulation on its own.

Awesome, Your sharing is very useful. The purchase journey is very important in conversion advertising, optimize every %

Well, this stage is very low conversion, it's difficult

but bait campaign i think should only spend with small budget.this share is very helpful for newbies like me.

This sharing is very helpful understanding your target audience will be the best solution

Yes, the core of building an effective conversion advertising strategy from FB is to first always adhere to the standards set by the platform.

Solid breakdown.