[Tips]7 Common Mistakes to Avoid in Keyword Research

here's what you might be missing:
when 100 users make a broad search for buy balls, (which btw you might have a lot and that might explain why you have the sheep brain) google will show you that 100 searches have been made for the broad search. (ofcourse, it is possible that g will not show you the real searches and it might show you like 200 or 300, or something like that beacause they can do whatever they want on their home)

on the other hand, 50 users might make the search in quotes, and other 25 might make it in brackets. and if that's the case adw tool will show you 50 searches for the phrase and 25 for exact match.

Click to expand...

qu4rk said:

Cyberzilla-

Thanks for the thread man, this rocks. Let me ask you about local searches. Say I have a keyword:

London auto repair shop


Do I still do "exact" match when use G KT? And then just put all my combinations of it, such as

London auto repair shop
auto repair shop london
auto repair shop in london

But still do exact search for them?

So what I'm asking is exact match universal for local searches & I'm just responsible for my own combinations & longtails?

Thanks

Click to expand...

Claudiu said:

ok, mister sheep.
this proves how good at reading you are from adwords, yet failing to think logical.

i'll make it easier for you to understand, hopefully you'll get it.

adwords is defining what all the queries do by showing you examples of what each one does, and that's the examples you showed earlier.

Note! if your sheep head thinks that google will show you no of searches for variations of that kwd for broad search, well, guess again, it's not.


here's what you might be missing:
when 100 users make a broad search for buy balls, (which btw you might have a lot and that might explain why you have the sheep brain) google will show you that 100 searches have been made for the broad search. (ofcourse, it is possible that g will not show you the real searches and it might show you like 200 or 300, or something like that beacause they can do whatever they want on their home)

on the other hand, 50 users might make the search in quotes, and other 25 might make it in brackets. and if that's the case adw tool will show you 50 searches for the phrase and 25 for exact match.


now, why is exact match more important than broad search ?
well, it's NOT.

exact match, might show you, as studies have showed, that there is a better chance that people searching the exact match, will take action / will buy the stuff from your site.


so, should one only go for the exact match only?
absolutely freaking NOT

it would be silly of me to only consider the exact match when i can consider the broad and phrase which are very relevant to the searches been made.


if you're telling me you didn't get traffic to your website using the broad search it might have been at best, because at that time you targeted a low traffic kwd; something like 1k broad searches and you got a ranking in g at best in the 2nd / 3rd positions where the traffic is way more low than the 1st position.

it might have also happened that you didn't get traffic from the 1k broad search because you got a rank on 4th...to 10th or so positions, where the traffic chances are smaller, as very few users might make a click on them.

there is one more thing that might have happened. you might have gotten a sheep brain and failed to realize that traffic from g differs from one position to another

so if you targeted a kwd of 1k searches for broad query and got into a 6th position, the traffic might have been 4% * 1000 = 40 uv / month.


The End.


p.s my 1st post on this thread was not at all meant to show anyone how mr cutts i am, nor try to make the op feel lame. so, i'll take offensive the attitude prior to that post.

the idea was to underline that one should not go with just the exact match as it would be silly thing to NOT consider the other options available.

the exact match is an additional feature to predict the conversion rate. and it should be used in conjunction with the other options if one needs better and more accurate predictions for their traffic.

p.s 2 the attitude on this thread, following my topic, shows how cocky and immature some of the 'fellas' on this board can be when someone sees things in a different perspective as theirs.

Click to expand...

I recently made a new blog for a term that Google keyword tool says has got 3,300,000 global monthly search volume. And i am currently on page 1 6th position for that term and guess what almost no traffic for that keyword is coming in.

Can anyone tell me WTH is going on here for me has anyone experienced the same

its a 3 word key phrase.

Click to expand...

Hi,

I used the google external keyword tool to find a search term that has 40k global searches a month, and registered a domain name containing that term.

I'm now ranked #2 for that term and there's still no traffic to the site.
I may not have the best design skills, but they aren't too bad. Even if the articles aren't informative, at the very least, people would have visited and left. Problem is no one is visiting at all.

To check ranking, I used scroogle scraper as well as Google. My web history is disabled for Google, so the Google #2 results should be accurate.

I use Google Analytics for stats reporting.

Any ideas?

Click to expand...

cyberzilla said:

My explanation about Broad/Phrase/Count is 100% correct. If you still need more spoon feeding, try this Spend some time reading what others says about the match types.

ROFL!

Click to expand...

Claudiu said:

ok, mister sheep.
here's what you might be missing:
when 100 users make a broad search for buy balls, (which btw you might have a lot and that might explain why you have the sheep brain) google will show you that 100 searches have been made for the broad search. (ofcourse, it is possible that g will not show you the real searches and it might show you like 200 or 300, or something like that beacause they can do whatever they want on their home)

Click to expand...

Bross said:

To add something that, apparently I never saw mentioned here - The secret that PROFESSIONAL companies that do affiliate marketing use is that they don't bother with these tools for more than a few minutes.

If you want to perform a real keyword research and save money long-term, you have to use adwords and spend money.
That's the only way to determine which keyword actually has traffic. I own over 200 domains and I've tested almost everything I did - And there's a reason why professional companies run PPC campaigns BEFORE they spend a dime on SEO.

There was a big industry I went into and bought dozens of domains, setup sites and got traffic. A lot of traffic.
But there were 0 conversions and I couldn't push through the visitors; and then I've spoken with someone who OWNS an SEO company while his company was interested in the same industry. They did PPC, spent a few $XXX and decided to dump the idea within 3 weeks.

I've wasted $XXXX and 4-5 months with 0 ROI only because I was cheap on PPC AND THOUGHT I KNEW BETTER. Learn from others and don't criticize them believing you know better.

Click to expand...

Bross said:

cyberzilla - Good post. Thanks for that.

As for the attitude towards Claudiu - Not nice. You started the mess with the facepalm trying to insult him. You shouldn't insult someone for not agreeing with you; I totally understand why he went emotional and attacked you (Not justified though).

To add something that, apparently I never saw mentioned here - The secret that PROFESSIONAL companies that do affiliate marketing use is that they don't bother with these tools for more than a few minutes.

If you want to perform a real keyword research and save money long-term, you have to use adwords and spend money.
That's the only way to determine which keyword actually has traffic. I own over 200 domains and I've tested almost everything I did - And there's a reason why professional companies run PPC campaigns BEFORE they spend a dime on SEO.

There was a big industry I went into and bought dozens of domains, setup sites and got traffic. A lot of traffic.
But there were 0 conversions and I couldn't push through the visitors; and then I've spoken with someone who OWNS an SEO company while his company was interested in the same industry. They did PPC, spent a few $XXX and decided to dump the idea within 3 weeks.

I've wasted $XXXX and 4-5 months with 0 ROI only because I was cheap on PPC AND THOUGHT I KNEW BETTER. Learn from others and don't criticize them believing you know better.

Click to expand...

if the op feels i'm wrong, i'm very much open to a better explanation on his part. arguments that would make things more clear and will prove that i'm wrong on sticking to the broad search.

in others words, get your keywords by using the broad search. that's the searches the regular users do and that's the kind of users you are targeting.

Click to expand...