Thoughts on old school marketers?

noellarkin

noellarkin

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A lot of courses are shared on this forum quite regularly. I'm sure the majority of them are amazing, but tbh I don't often get the time to check most of them out.
I have, however, taken a lot of time to get into the information provided by people like Jay Abraham, Gary Halbert and John Carlton. Although they were around before the era of internet marketing, IMO a lot of their advice is focused on the unchanging fundamentals of how to deal with clients, how to write good copy etc, so it's "evergreen".

Has anyone else checked out these (or other) OGs and found them to have a huge impact in your business processes?
 
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noellarkin said:
A lot of courses are shared on this forum quite regularly. I'm sure the majority of them are amazing, but tbh I don't often get the time to check most of them out.
I have, however, taken a lot of time to get into the information provided by people like Jay Abraham, Gary Halbert and John Carlton. Although they were around before the era of internet marketing, IMO a lot of their advice is focused on the unchanging fundamentals of how to deal with clients, how to write good copy etc, so it's "evergreen".

Has anyone else checked out these (or other) OGs and found them to have a huge impact in your business processes?
Click to expand...

these guys will teach you a lot more than all those gurus today.

Especially the ones who understood how to speak to a market/audience with copywriting because it applies to everything, email, ad copy, landing page copy, product copy... and this skill makes you a better content marketer, a better ppc marketer and a better everything in life in general.

It's worth taking the time to read those.
 
Willyfish said:
It's worth taking the time to read those.
Click to expand...
Another guy I learned tons from was Eben Pagan. Really solid advice, I still haven't made my way through his old "Get Altitude" seminar but even the first 3 DVDs gave me enough material to reconstruct my service model.
 
Once you've read Jay Abrahams's books, and watched or listened to a seminar, all his stories are the same. Gold coins headline, being an example. Still read his books or watch a clip now again. But I found the best thing I learned from him was how to isolate and test variables.
 
Panther28 said:
Once you've read Jay Abrahams's books, and watched or listened to a seminar, all his stories are the same. Gold coins headline, being an example. Still read his books or watch a clip now again. But I found the best thing I learned from him was how to isolate and test variables.
Click to expand...
yeah he is really repetitive even in his speeches, talks in 3s all the time, reminds me of Obama lol

If you want to have the best relationship with your client,
If you want to be your clients first choice
If you want to be the preeminent choice when your client wants results,
Then you should listen to the rest of this tape.
You should listen to every minute of this audiotape.
You shoud listen to every second of this audio recording.
 
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