This is how inaccurate Google KW tool is.

buttulgly · Jul 27, 2011

jerzydawg said:
I get 9 to 10 visitors on a 1900 exact search keyword I am #1 for. I have been #1 for a while but I should be getting over 60 users on average. I hate Google. wned:

I guess you should always under estimate when doing research.

You have over estimated your potential for this keyword by assuming that pos 1 gets 100% of the exact. You also assume that you are in pos 1 for 100% of the google local figure (ie everywhere that the local figure applies to). Both are not necessarily correct (the first is guaranteed not to be).

For exact match, take the local exact and multiply it by a 3rd for pos 1 traffic. Now halve it. It is a reasonable guide to reality and holds up in anything I have looked at so far.

In your situation ... 1900/30 = 63. 63*.3 = 21. 21*.5 = 10 to 11 per day.

flyingbear · Jul 27, 2011

Ramsweb said:
Keyword analysis tool has given me some disappointing results as well. But, it has given me some surprises also. Sometimes, it says that only 300 people are searching for a search term but I get 10 visitors in just one day by being on the lower half of the first page.

this is normal. it is because the search volumn is so little that the estimation has a large variations. when the search volumn is 1,000,000 (a large #, I do not know how large is large though), it should be much more accurate.

Ramsweb said:
For example, there might be a keyword that says "Your keyword" and Google might say that it gets 5,000 searches in a month.
But, if you type the keyword in Google and you see many suggestions like YOUR KEYWORD xxxxx, YOUR KEYWORD xxxxxxxxx, YOUR KEYWORD XXX XXXXXXXX XXXXX etc...it means that you should be very conservative with your expectations.

Just my opinion of course.

I agree.

DamageX · Jul 27, 2011

Some people need some serious math lessons...

So you have a keyword that gets 1900 searches/mo for exact match? Cool, that means that a bit over 60 people search for that term every day. This does NOT mean you get 60 visitors a day, only that 60 people SEARCH for that term every day.

Normally you estimate that a rough 40% of the searches go to the #1 spot. So on average you should get a theoretical volume of 24 hits per day, IN THEORY. How much the #1 spot ACTUALLY gets varies with a lot of factors. If you have a bunch of local search results above you, you'll get less. If you have more AdWords placements (3 instead of 1) above you, you'll get less. If you have a shitty title and description, you'll get less. Get the picture?

So if you're getting 9-10 visitors a day from that placement, it's not exactly out of the realm of possibility.

onegawad · Jul 27, 2011

Above poster is correct, number one result won't get 100% of the traffic but about 30-50%. The rest can go to ads or refined searches or any of the other results on the first page

jrbobdobbs · Jul 27, 2011

This is why you need to optimise for several related keywords per page so you hoover up some of the broad match stuff too. Then you start to see numbers comparable to what you were expecting.

jack2006 · Jul 27, 2011

agree to DamagX

phpbuilt · Jul 27, 2011

jerzydawg said:
I get 9 to 10 visitors on a 1900 exact search keyword I am #1 for. I have been #1 for a while but I should be getting over 60 users on average. I hate Google. wned:

I guess you should always under estimate when doing research.

Over 60 a day? 60 x 30 days = 1800, with a 1900 exact search it sounds like you're expecting a 100% click through rate. Doesn't quite work that way, though you should be expecting 20ish ... depending on your meta tags, advertising competition and how great the other ads look.

Google "linkbait generator" and use it to come up with a better heading to increase your clicks.

Another thing you can do is put a ton of related content on the page so you increase your impressions.

jstover77 · Jul 27, 2011

DamageX said:
Some people need some serious math lessons...

So you have a keyword that gets 1900 searches/mo for exact match? Cool, that means that a bit over 60 people search for that term every day. This does NOT mean you get 60 visitors a day, only that 60 people SEARCH for that term every day.

Normally you estimate that a rough 40% of the searches go to the #1 spot. So on average you should get a theoretical volume of 24 hits per day, IN THEORY. How much the #1 spot ACTUALLY gets varies with a lot of factors. If you have a bunch of local search results above you, you'll get less. If you have more AdWords placements (3 instead of 1) above you, you'll get less. If you have a shitty title and description, you'll get less. Get the picture?

So if you're getting 9-10 visitors a day from that placement, it's not exactly out of the realm of possibility.

Couldn't say it much better. Generally Google's keyword tool is pretty accurate, but I do see times when it is way off. The only true way to know how many impressions you will get for an exact match term is to run Adwords. Then you take 40% X Number of Expected Impressions for the month and you can get a general idea of how many hits you should get per month in the #1 position. Pretty simple.

This is how inaccurate Google KW tool is.

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