Theme Modification problem

Hi,
I haven't been here much and spend most of my time looking for templates in this forum. Have very little programming language (only of HTML actually) so Wordpress' PHP coding goes above my head. I have some queries and I hope am asking in the correct sub-forum.
I blog at
and use the free theme Phyto
As you can see from the above DEMO and its implementation on my blog, the 486 X 80 ad is not showing up. I want that to be displayed for Google Adsense (its enabled in the settings too). But the bigger queries are :

1. On my blog you can spot 'Contact' and 'Links' pages next to the HOME link. I want to add another link after HOME which opens the categories page called BLOG. As in, I want a 'blog' link on the top which when clicked upon opens the category page called 'blog'. How do I go about editing the theme for it?

2. I started blogging plenty of months back but still garner only 1000 visits a month. Are there genuine methods to improve the visitors? Any SEO technique which I should probably implement?

3. My blog is in the Sports > Soccer/Football niche so are there any ways which someone could recommend for monetization?

I hope my questions aren't vague and am as clear as possible. Thanks in advance.

Here's what I did with one of my blogs.

in your WP control panel, you go to appearance-> editor

now find header.php

now find the code the first part of the code pulls everything together on your home page. the second part pulls all your pages. now, depending on where you want your 'blog' link (before or after other pages), just manually link to it, like this: you can just copy and paste the above code.

If this helps, please gimme thanks

Tom

Thanks ThomasDark it worked a treat. Didn't know it was that easy!