1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The Ultimate Branding Guide: Setting Up A Brand & Why You Should.

Discussion in 'Making Money' started by WhatDoesTheFoxWant, Oct 7, 2015.

  1. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    The Ultimate Branding Guide: Setting Up A Brand & Why You Should
    This will be a guide about how to set up a brand and why you should. This guide starts from the point where you either have an existing online business or have an idea for an online business. I've decided to write this guide for BHW as a way of contributing to the forum as you guys gave me a lot of information. I hope you'll find this guide helpful. Let's get started.

    Why should you invest time in branding?

    Let's say you see an ugly girl walking by and a beautiful girl. Which girl will you most likely look at for the longest time? Which of the two will you more likely ask out for a date? Which of two will have more ease with making you fall in love with her? Think about it. Branding is all about the presentation of your business to the outside world. As an entrepreneur it's extremely important for you and your business to stand out of the crowd. There are literally millions of Niche Websites, eCommerce's, Blogs, Forums and so on. How can you make sure that your online business stands out? How can you assure that your website will be remembered and even loved by your visitors? That's right, branding it is, and that's why it's so important to think about what your brand is all about.

    Pro's of building a brand:
    • Creates a Professional & Authoritative look for your business
    • Builds Customer Royalty & Trust
    • Leaves a great (or horrible) first impression of your business
    • Good Branding shows exactly who you are, what you stand for and where you're heading
    • All of this will result in better conversions rates, better customer relationships and an higher chance of future partnerships


    *** PLEASE NOTE: Branding isn't just about creating a logo, a catchy headline and picking some colors. It's about creating a identity for your business. A character. A Soul. In the end an human-being doesn't only exist out of looks either right?

    ________________________________________________

    Step-to-step guide:
    1. Research your target audience
    2. Research your competition
    3. Write a brand book and businessplan
    4. Apply all the above information to your business


    Detailed step-to-step guide:
    I'll be as detailed as possible and it'll be written based on someone who hasn't got any skills. So it should be noob-friendly.


    1. Research your Target Audience
    Researching your Target Audience is really important. You have to have knowledge on how your target audience thinks, feels, acts and reacts.

    e.g: Let's say you write articles about food. Will your audience appreciate it if your Brand Name is HardCoreGothics, your website is completely black-themed and the language used in articles is very aggressive? Do you think you will keep the audience interested in your articles or even come back to your website once they left? No they won't.

    For this example you should either change the topic you write about or optimize the branding for your Target Audience. This is why it's so important for you to figure out:


    • WHO your audience is?
    • WHY do they need you?
    • WHAT are there desires, needs and deepest wishes?

    Answer these questions and you'll have a basic idea what your Target Audience is and how you can fill their needs and wishes. Another great method is to make personas. Come up with three fictional characters that would describe your perfect visitor.

    The who question will give you a basic idea on what kind of person to focus on.
    The why question answers what commitments and responsibilities you have towards your audience.
    The what questions answers what you should provide in order to keep your audience happy.

    These factors combined will give you a direction to go with your business. Furthermore you'll understand your audience on a deeper level.


    2. Research your competition
    Finding out what your competition is doing is a crucial point for success. You can adjust your business to their strengths and prevent your business from the weaknesses that you've discovered.

    e.g: Let's say you've got a clothing store and across the street there's another clothing store. Every friday the other clothing store has a special discount on female clothing. You've seen that it attracts a lot of customers. This is something you might want to implement in your own store (with a little twist of course).

    But let's change the example now. You're researching the other clothing store and found out they didn't have an online store or website. That's a weakness because they lose a lot of potential customers and that's something you don't want to happen for your business.

    You get the idea.

    This step isn't that hard. How can you successfully research your competition:
    1. Find 3-5 (or more) business in the same niche that you're in. These businesses must be bigger and better than you are right now. You can find these businesses by typing in your niche in Google.
    2. Make a document where you list all these business, copy and paste the most crucial paragraph of their about us page to see what exactly they focus on. Now write down 3 overall strengths and weaknesses about those businesses.
    3. Compare these businesses to your business and come up with a conclusion. Find out what strengths you'll implement in your own business and what weaknesses to prevent.

    After completing this research you'll have a basic idea at what you should aim for with your business and what you should watch out for.


    3. Write a brand book and business plan
    A brand book and business plan are very important to your business. This is because these two documents will describe everything about your business. It will give you an overview of what the business will look&feel like and what key factors you should focus on. You can compare these two documents with building an house. The business plan is the blue print and the brand book is the fundament. Without a blueprint you don't know what your building and if your fundament isn't strong - your house won't last.

    A brandbook
    is very important for your business as it will describe what you business looks like and what identity it follows. A brand book contains the presentation of your company. It include things like the logo, fonts, colors, etc. This part will turn your idea or already-existing-company into something visual. Something attracting. A brandbook can also be used as a guideline for future employees or partners. You can send them the brandbook and they'll receive a great image of what your business should look & feel like. This saves time in the future and clarifies what your desired image of the business is.

    For writing a complete and (imo) a good brandbook I recommend this article. I'm in no way related to this website and/or owner. Follow the steps in this article and you'll be good. I think everything in this article can be done except the design of the logo perhaps. So my advice would be; Outsource a logo on a website like Fiverr, if you can't make one yourself --> Build the brandbook based on that logo.


    A business plan is very important for your business as it will describe what your business is all about. It will describe exactly how it works. Writing a business plan is very handy. Usually When I write my business plans, I find myself getting more ideas for my business. A business plan will remove the chaos and will bring structure in what you need to do in order to attain success. Don't ever share your business plan with people you don't trust as it contains information that you don't want to be spread or copied. A business plan is your formula on success and it's a dynamic document. This means this document changes & grows along with you and your business.

    For building a good business plan I recommend this article. Again I didn't write this article nor am I in any way related to the owner. This business plan should cover every single aspect of your online business. Please keep in mind that you don't have to fill in each and every aspect of this business plan's template. You can just fill in what you find useful for your business.


    4. Apply all the above information to your business
    If you've come this far I would like to congratulate you for hard work. You're almost done with building your brand. Now that you've build yourself a blueprint and fundament it's time to create or change your business according to the plans you've made. Implement the brand book and adjust the business as stated in the business plan.

    Creating and keeping to a schedule with hard deadlines is very hard but can be very profitable. You'll find yourself achieving great things that you've planned out all the way. This gives you structure and an organized way of growing your business.

    ________________________________________________


    This is my first contribution to BHW in the form of a guide. I hope I can help some people with it and that I don't get burned for my way of thinking how branding works. If you have any suggestions or advice feel free to comment. I also want to point out that my native language isn't english; I apologize for possible errors.

    Kind regards,

    WhatDoesTheFoxWant
     
    • Thanks Thanks x 4
    Last edited: Oct 7, 2015
  2. Souljerr

    Souljerr Regular Member

    Joined:
    Aug 31, 2010
    Messages:
    229
    Likes Received:
    73
    Great information here for long-term business projects.

    Any resources for Researching Your Target Audience?
     
    • Thanks Thanks x 1
  3. Reaver

    Reaver Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2015
    Messages:
    1,904
    Likes Received:
    5,466
    Gender:
    Female
    I think you may want to change "Cons of Building a Brand" to "Pros of Building a Brand." Unless you're saying that those are all of the reasons you shouldn't build a business brand.

    Other than that, nice contribution. Especially the business plan.
     
    • Thanks Thanks x 2
  4. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    Thank you very much. Sure here you go;

    This is a very nice template for Target Audience Research to begin with.
    - http://www.marketingdonut.co.uk/mar...rket/six-steps-to-defining-your-target-market

    This one is a bit more advanced and time consuming. You'll get a perfect profile of your target audience though.
    - http://blog.crazyegg.com/2014/01/14/find-your-target-market/

    This one has some valuable information in it as well.
    - http://conversionxl.com/how-to-identify-your-online-target-audience-and-sell-more/


    Good luck!
     
  5. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    Oops I mean pros indeed. The business plan is nice isn't it. I'm using it as well for a project I'm currently working on. Anyway thanks for pointing that out!
     
  6. bizbuilderup

    bizbuilderup Newbie

    Joined:
    Sep 11, 2014
    Messages:
    41
    Likes Received:
    8
    I know I've needed to brand myself but this helps me go for it starting now. Thanks
     
  7. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    Good luck mate! If you've got any questions feel free to ask.
     
  8. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,427
    Likes Received:
    8,126
    Nice guide. Very important if you are building an authority site or any other long term biz.
     
    • Thanks Thanks x 1
  9. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    Thank you very much!
     
  10. deadsoul1

    deadsoul1 Junior Member

    Joined:
    Jul 15, 2008
    Messages:
    129
    Likes Received:
    26
    I have checked your journey thread too. Sub!!
    Between I am also starting on adsense authority niche site journey and I like how you are approaching. Branding and getting site's layout is very important. As far as keywords are concerned, I guess if you get them right and write (not spam) properly around them, half the battle is won.
     
  11. WhatDoesTheFoxWant

    WhatDoesTheFoxWant Junior Member

    Joined:
    Dec 8, 2014
    Messages:
    148
    Likes Received:
    96
    Occupation:
    School - IM - beer
    Location:
    Amsterdamnnnnn ~
    Exactly! Keywords are very important to get ranked on Google and get that traffic. Branding is important to turn that traffic into loyal (& returning) visitors! Good luck with your journey mate!