- Nov 29, 2022
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From financial consulting to appliance repair—almost every need can be fulfilled with just a few clicks. This is the main advantage of the service vertical in traffic arbitrage: you have a vast number of offers across various niches, low competition, and almost complete freedom in choosing traffic sources.
In this article, we'll cover everything you need to know about the service vertical: we’ll break down the types of offers available in this niche, analyze the target audience, and discuss the best GEOs for promotion.
Types of Offers in the Service Niche
Let’s start by discussing these services—what exactly are we talking about, and what offers can be promoted in the context of arbitrage campaigns:- Legal and consulting services;
- Appliance repair services;
- Beauty services;
- Cleaning, handyman services;
- Medical and educational services, etc.
Most of the time, payouts in the service niche operate on a CPA model, meaning payment is made for a confirmed conversion. There are two main scenarios:
- The client calls the number on the landing page and orders the service.
- The client leaves an application, which is processed by a call center.
Best GEOs and Traffic Sources for the Service Vertical
Advertisers are usually very demanding when it comes to traffic and often impose strict limitations on sources. It’s not uncommon for even seemingly harmless traffic, like push notifications and teaser ads, to end up on the blacklist. However, in the service vertical, advertisers give webmasters much more freedom in choosing traffic sources, and if there are any restrictions, they are typically only on branded traffic.Nevertheless, there are still favorite traffic sources: contextual and targeted advertising, email marketing, Telegram channels, and SEO. User-Generated Content (UGC) like TikTok, YouTube Shorts, and Reels also work well with services.
As for GEOs, keep in mind that services are usually tied to a specific region or even city. You need to target a more narrow audience, as you won’t get paid for leads that can’t ultimately use the service. If you want to work with international service offers, try to choose advertisers who have local call centers in the target GEO. The quality of lead processing greatly affects conversion rates, and once you’ve started driving traffic, you won’t be able to influence the advertiser's work. To avoid attracting leads who won’t receive a callback, carefully select the offer and advertiser.
Target Audience for the Service Vertical
The target audience (TA) for services also depends on the specifics of the offer: the TA profile for handyman services will differ significantly from the TA profile for tax consulting services. Therefore, you’ll need to segment the audience not only by demographic data like age, gender, and GEO, but also by the specifics of each individual offer.For example, for handyman services, it’s important to consider the client’s marital status, income level, and employment. This particular offer is targeted at women, primarily single ones, who need help with various household tasks, such as repairs, furniture assembly, or appliance installation.
For other service offers, the target audience profile will be formed based on entirely different criteria:
- Appliance and electronics repair. The audience here is almost unlimited: it includes private individuals, families, entrepreneurs, single people, and even small businesses with office equipment. The age group is also broad—ranging from 20 to 65 years old.
- Financial services. The TA for these offers includes people interested in investments, taxes, and other financial services. The audience can span various age groups and social classes, depending on the specific product. Generally, it consists of middle-aged and older individuals (25-55 years old) with a stable income.
- Medical services. This can include a wide audience across all ages and social groups, united by the need for consultation or treatment. The audience is vast, so segmentation will depend on the specifics of each offer.
- Legal services. The TA includes people facing legal issues—this includes private individuals, entrepreneurs, and companies. The age category is 25-55 years old. Private individuals may need consultation on divorce, inheritance, or real estate matters. Entrepreneurs and companies may seek legal support in corporate law, taxation, labor law, intellectual property protection, and agreements with partners and clients. Consider these nuances when promoting offers.
- Consulting services. Such offers are typically of interest to business audiences, such as entrepreneurs, managers, startup leaders, etc. Usually, these are individuals aged 30 to 65, with a stable income and often married.
Advantages of the Service Vertical
The service vertical, though not as popular among arbitragers, is still considered one of the most stable and evergreen: people will always need hairdressers, grocery delivery, legal consultation, medical services, and other similar services. This is one of the main advantages of the vertical. Additionally, the majority of services fall into the category of white offers, meaning the niche is legal worldwide and on all advertising platforms. Other advantages of the vertical include:- A growing market;
- A broad target audience;
- High payouts;
- Acceptance of all types of traffic;
- Short hold periods.