The Journey to Greatness

Quick update:

So, I had to travel today, but I was thinking about something which I had in mind the past month as well. This project with the 8 sites now and then eventually 10 or more definitely has potential, however the reinvestment part and the time it takes to develop them is simply not worth it for me.

I have two offline businesses (soon to be three) and both of them are growing and I am making much more with them compared with the 8 sites now (2 in development) plus I also have other sources of online income from clients.

If I had to do the same thing 3-4 years ago with these sites as I am doing now, then the earnings will easily be 3x even at this stage. So, 6k EUR/mo profit with 6 sites and 8k EUR/mo profit with 8 sites will definitely allow me to take at least half of the earnings and reinvest in more sites. 1/3rd up to max 1/2nd of that is my prognosis based on the results so far which is not bad, but fast growth is not possible. With 2-3k EUR/mo profit from the sites, you can't grow them further.

The earnings potential of each site given the current market and the competition is about 500 EUR/mo profit on avg. with this traffic source (and the worst part is that I see this declining even further in the next 1-2 years) and it's simply not worth it. The sites can be grown further but that will require some serious testing and of course time + money.

If a site with multiple traffic sources is developed at 2-3k/mo profit, it won't be easily replicated with another site, because as you see I can work on 2-4 sites/mo and when it comes to developing the next site and replicating the same setup, I will have to reinvest from some of the earnings of the other sites and still work on the new set of sites. I do this part myself and then automate the site with VA and scripts.

In order to grow further I will have to create a big team of workers which will take a lot of time. The goals won't be met though as I will have to test and micromanage a lot of things on my own. The only way I see this working is to hire some skillful people, split the profit and if we reach 40-50k/mo profit with about 40-50 sites, then I will take 10-12k/mo at most. That will require full day of working and at least 1 year, so it won't fit in my schedule.

So, for this reason I am shifting my priorities:

1) In October I will stop all sites from #1 to #8 which are not bringing profit or bringing low profit. (sites #7 and #8 will eventually be stopped after 15th October; sites #1 to #6 will eventually be stopped between 10th to 15th October). Of course, as I mentioned I won't stop the sites which are still bringing some decent profit, will just cut the losers.

2) I will take 60% of the profits; reinvest 20% for ads and the last 20% will be used for testing bigger and better ideas. The lifespan of these sites with the above ratio until they get to just 100-200 EUR/mo profit (in other words become almost dead) will be about 6 months from now, so I will keep them until March 2024 most likely.

3) I will work on getting more clients for ad management. I value my time at 100 EUR/hour, so if I am charging 400 EUR/mo per client it should take me no more than 4 hours to do my job. (it doesn't matter if it is 4 hours split or at once)

4) I am starting an ongoing testing phase now with a new project and will keep you updated how it goes. Will use farmed accounts on my own for testing purposes. I will work with two traffic sources. With the first one I have lots of experience, with the second one I am a beginner. I will heavily invest time and money only when the project has proven that it can bring in low 5 figures profit with few hours of work per day and has potential of at least mid 5 figures profit/mo.

The first task for tomorrow is to adjust my schedule again and finish sites #7 and #8. I will finish everything related with those sites this week, then the VA will work on them the next week. After that I am solely focusing on 3) and 4) points mentioned above.
 
Day 67 - 14.9.2023

Planned tasks:

1) Preparation of all landing pages for site #8. // done | first campaigns will be posted tomorrow. There will be 2 additional batches of campaigns and that's it for this site.

2) Preparation of all landing pages for site #7. // 50% done | the campaigns will be posted tomorrow, then one more batch of campaigns should be prepared.

3) Manual optimization for some of the campaigns across all sites. // done

That's the update news for now.
 
Day 68 - 15.9.2023

Planned tasks:

1) Posting of the new products for site #7 (batch 1). // 30% done. The rest will be posted on the weekend and then I will set up the auto rules + the auto script for posting and with this site #7 is done.

2) Posting of the new products for site #8 (batch 1). // 10% done. This site is still in the warm up stage, so all campaigns will be posted over the course of the next 5-7 days as there are few more batches left. Then I will set up auto rules + an auto script for posting the rest of the campaigns.

Depending on the results with sites #7 and #8, I might finish site #9 as well, but I will know this after about 2 weeks from now.

Either way though after I'm done with this, I won't update these projects anymore and will cut the losers. Few years ago when I was doing IM full time, the profit was much, much bigger. Now, it's simply not worth it.

So, as mentioned two posts earlier, I am changing my focus and apart from getting some clients for web design/ad management work, I will go for some other ventures.

For the projects that will be closed, I will use some the ad accounts for testing purposes.

I have one idea in mind, but to validate it, the strategy will be split into two stages:

- technical setup validation, since there are few important things I will have to test first. (this test is faster than the second one, so I will first start with it)
- actual testing phase of the idea with paid ads (probably about 1k EUR in ad spend is needed)

Then if all turns out good, I will put more time, money and energy into this, otherwise I will keep on testing until something works out.

That's it for now. Keep going ;)
 
Day 69 - 16.9.2023

Planned tasks:

1) Posting of the new products for site #7 (batch 1+2). // done. Left is to set the auto rules + the script for posting the next campaigns.

2) Posting of the new products for site #8 (batch 1). // 20% done. I have to prepare 5 more batches.

Got the account for site #9 reactivated, so I decided that I will quickly build that site anyway but I will do it the incoming week. Since all sites instead of permanent projects turned out to be temporary ones, I won't put too much effort and attention to the detail for the last site.

Sites that I will keep (until they are profitable and then will be abandoned):

Site #2
Site #3
Site #5
Site #6
Site #7
Site #8
Site #9

#7, #8 are in the testing phase. Some sites might be removed from the list if needed.

The template for site #9 is ready, but I will have to update the texts, images, etc. before starting the ads.

Once I am ready with everything, I will move to the next project which will be totally different. I also have to do two web design projects with paid ads for both of them. This is for 2 new clients who were referred to me.

After I am ready with site #7, #8, #9 I will look into getting few more clients before starting the next project.
 
Day 70 - 18.9.2023

Planned tasks:


1) Site #7 - posting all campaigns + auto rules + scripts. // done

2) Posting of the new products for site #8 (batch 1, 2, 3, 4). // done. | One more batch left + setting up auto rules and the scripts. // to do tomorrow

3) Finish everything related to site #9 this week. (texts, images, campaigs, posting, auto rules, scripts) // to do

I will most likely close site #2 as well, since the performance dropped this month. Looking forward to getting everything finished asap, so that I can move to a better project and use some of the profits from the current set of sites.
 
Day 71 - 19.9.2023

Planned tasks:

1) Offline work. // done | took half a day

2) Posting all batches of products for site #8 // done. | Setting up auto rules and the scripts. // to do on Thursday

3) Finish everything related to site #9 this week. // to do this week

4) Consultation. // done | was very helpful

I will get point 2) finished on Thursday and start with the web design project for the client. I will have to finish that first before moving to 3).
 
Day 72 - 21.9.2023

Planned tasks:

1) Again offline work. // done

2) Setting up the auto rules and the scripts for site #8 // done.

3) Do all the necessary preparation for a web design project for a client. // done | tomorrow I will try to finish the site

After I am ready with the client's site, I will finish site #9 and then will start with the new project. In parallel I will also try to get few more clients.

Current situation with sites #2 to #9 - I will most likely have to stop site #2 as well, because the profits are too low.

From October onwards, I won't continue working on those sites as it turned out that only 10-20% of the projected profits are achievable. The reasons include increased competition and burnout of the target audience with the same products promoted over and over.

Not that you cannot differentiate yourself from the others, but it's not worth it if you are doing it solo, so I will turn the page and move forward.
 
Day 73 - 22.9.2023

Planned tasks:

1) Progress with the client's site. // 30% done

I feel sick, so I didn't work actively on the project, but I will finish it asap. Then will continue as planned.
 
Day 74 - 23.9.2023

Planned tasks:

1) Progress with the client's site. // 50% done

Feeling a little bit better but couldn't work much today.
 
Day 75 - 24.9.2023

Planned tasks:

1) Progress with the client's site. // 90% done

The site is ready and I have to finish some technical tasks which will take no more than an hour. This is planned for the incoming week.

Now I will work on site #9 which should be done in 1-2 days. After that I am starting with the new project.
 
Day 76 - 25.9.2023

I'm still sick today, but I hope that I will recover fully by the end of the week. Because of that I don't work much online now, however site #9 will be finished asap.

Planned tasks:

1) Progress with site #9. // 10% done | will try to finish most of the stuff tomorrow

2) Offline work. // done

Will continue with task 1) tomorrow.
 
Quick update:
Yesterday and today we had some problems in the offline work and finally I managed to solve them. Back to working online from tomorrow.
 
Day 77 - 28.9.2023

Planned tasks:

1) Progress with site #9. // 40% done

Should be ready on the weekend. Then will start the ads.

In the beginning of October I will do a final update on the earnings for all sites, then I won't do more updates since I won't work on them. Unfortunately things didn't work out as planned.

Profit should be between 600-800 EUR passive for the next few months until all sites are dead. Projected work on them is about 2 hours per month.

I will use the funds for ad testing purposes for the next project and will do regular updates only for it. Will keep you posted.
 
Day 78 - 30.9.2023

Planned tasks:

1) Progress with site #9. // 80% done

Tomorrow I will finish the site. I had an exam today which I passed with 95% correct answers, so if it wasn't the exam I would've finished the site, but anyway.. will get it done tomorrow.

That's it for now.
 
Day 79 - 2.10.2023

Planned tasks:


1) Offline work. // done

2) Arranging some campaigns for clients. // done

3) Progress with site #9. // 80% done | not worked on it today because of 1), but I will get it done on Wednesday.

Tomorrow I will have to travel, so will give an update on Wednesday.

Earnings - 01.08.2023 - 31.08.2023

Site #1 - +106 EUR plus
Site #2 - -331 EUR minus
Site #3 - +402 EUR plus
Site #4 - -37 EUR minus
Site #5 - +81 EUR plus
Site #6 - +350 EUR plus
Site #7 - +123 EUR plus
Site #8 - 0 EUR
Site #9 - not ready

Total: 694 EUR

Additional expenses: -160 EUR minus | I cut the extra expenses for the tracker

TOTAL PROFIT: +534 EUR ( ~17.22 EUR/day )

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As you can see the earnings took a nosedive, so site #1 (although it's in the positive, the last two weeks it didn't make anything) will be paused, along with site #4. In a week, I will know whether site #2 will be paused as well.

I managed to get two sites at over 1.3k EUR/mo profit, however this is not consistent, so I'd better focus on something more stable and predictable.

Once I finish site #9 and start the ads for it as well, I will leave all sites which still bring in small profit on autopilot. I won't update how the sites perform from now on, since they won't be a priority.

The funds will be used for testing a new niche with more potential, so the journey will go in a different direction now. I will keep you posted on what follows next. First update for the new project should be around the end of this week or in the beginning of the next.
 
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