blackhatcodex
BANNED
- Aug 28, 2011
- 144
- 253
I came across Big G's Panda patent the other day....some interesting stuff...
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=8,005,716.PN.&OS=pn/8,005,716&RS=PN/8,005,716
Invented by Pavan Desikan
Assigned to Google Inc.
US Patent 8,005,716
Granted August 23, 2011

Once the document engine 146 determines the likelihood that an article is a manipulated article, the method 400 ends. The likelihood that an article is a manipulated article can be used in a variety of ways. For example, the information that an article is likely a manipulated article can be used to lower a ranking associated with that article such that the article will be displayed lower in a listing of search results or not displayed at all.
Alternatively, the information that an article is likely a manipulated article can be used to test ranking algorithms.
For example, it may be desirable to use ranking algorithms that function independently of the click-through data associated with an article, but that nevertheless attempt to lower manipulated articles within a listing of search results. The information obtained from the method 400 that an article is likely to be a manipulated article based on the click-through data can be used to test the effectiveness of a ranking algorithm that functions independently of the click-through rate.
For example, if the method 400 determines that articles A, B and C are associated with high click-through rates and therefore are likely to be manipulated articles, this information can be compared to the ranking determined by an algorithm independent of the click-through data associated with the articles for the articles A, B and C. If the articles A, B and C are similarly ranked lowly by an algorithm independent of the click-through rate, this can be an indication that the independent algorithm effectively identifies manipulated articles.
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=8,005,716.PN.&OS=pn/8,005,716&RS=PN/8,005,716
Invented by Pavan Desikan
Assigned to Google Inc.
US Patent 8,005,716
Granted August 23, 2011
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