The Google Panda Patent

blackhatcodex

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I came across Big G's Panda patent the other day....some interesting stuff...

Once the document engine 146 determines the likelihood that an article is a manipulated article, the method 400 ends. The likelihood that an article is a manipulated article can be used in a variety of ways. For example, the information that an article is likely a manipulated article can be used to lower a ranking associated with that article such that the article will be displayed lower in a listing of search results or not displayed at all.

Alternatively, the information that an article is likely a manipulated article can be used to test ranking algorithms.

For example, it may be desirable to use ranking algorithms that function independently of the click-through data associated with an article, but that nevertheless attempt to lower manipulated articles within a listing of search results. The information obtained from the method 400 that an article is likely to be a manipulated article based on the click-through data can be used to test the effectiveness of a ranking algorithm that functions independently of the click-through rate.

For example, if the method 400 determines that articles A, B and C are associated with high click-through rates and therefore are likely to be manipulated articles, this information can be compared to the ranking determined by an algorithm independent of the click-through data associated with the articles for the articles A, B and C. If the articles A, B and C are similarly ranked lowly by an algorithm independent of the click-through rate, this can be an indication that the independent algorithm effectively identifies manipulated articles.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=8,005,716.PN.&OS=pn/8,005,716&RS=PN/8,005,716

Invented by Pavan Desikan
Assigned to Google Inc.
US Patent 8,005,716
Granted August 23, 2011

:eek:
 
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It is worth noting that there has been no changes or new filings to the patent in over 6 years. This is NOT about the Panda updates.

Link to the patent:

Code:
http://www.google.com/patents?id=dDDsAQAAEBAJ&printsec=frontcover&dq=8,005,716

Edit: OP added another reply and edited the original post after I posted this. The only difference is my link doesn't require a browser plug-in to view the patent images. Let's see if he changes it again. :silly:
 
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Link to the Patent:
HTML:
[url]http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=/netahtml/PTO/search-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=8,005,716.PN.&OS=pn/8,005,716&RS=PN/8,005,716[/url]
 
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