Hello BHW! I recently stumbled upon a content goldmine. Tons of content, written really very well. Both in terms of writing style and the quality of information shared. It is spread over a bunch of different niches (20-30), ranging from finance to rockets. I had created a thread the other day to brainstorm about what I could possibly do with it (http://www.blackhatworld.com/blackhat-seo/black-hat-seo/843129-how-profit-tons-unique-content.html) People suggested to sell the content. This seemed like a huge waste. I would obviously have to sell it off at a price which is much lower than its true value. So I decided to make an authority site instead. The content is not properly formatted, so I have to spend 1 minuter per 500 words correcting the formatting. Here is a SWOT analysis of my whole plan. Strengths: Access to about 1000 articles. Each article is about 1000-1200 words in length. Because the content is well written, it is highly possible to gain traffic by sharing it on social media, even if we don't rank in Google. All the content is in evergreen niches, so even if I have to sit on this project for the next year, I don't mind. Weaknesses: Limited time, my work hours are already absorbed with my existing projects. Every article has to be formatted + images added to it before it is published. Not exactly a turnkey solution. Limited SEO budget. As almost all of the niches are evergreen, any of the keywords that are worth targetting will be high competition. Hence, ranking on Google is going to require substantial amount of budget to rank for these many keywords/niches. Opportunities: Because the content is high quality, there is the possibility of receiving good amount of traffic through social shares. It is possible to gain natural links as the content is very informational, and some of the niches are very segmented. If monetized through adsense, some niches (like finance, law etc) can yield very high per click income. Threats: Even though the content is not indexed in Google, I do not own it. There is a chance of the original owner filing DMCA complaint against the site. Although this seems very unlikely. If the site does not gain social traction, there is little I can do to get traffic to it in the initial phase. There is also a very rare chance of the original writer uploading his work somewhere. If that happens, I am worried that it might dilute my search rankings (if any). How do I plan to make money off this experiment? I am not really sure. My initial idea is to monetize it with adsense if it gets traffic. If not, I will just sit on it, curate it and then sell it on flippa. That would be my exit strategy. I know, it is not a good idea to flip a site that doesn't make money. But atleast I will get something to compensate the time I put in, plus there are not many website that have 1000+ pages. What am I doing right now? I had an old domain lying around. Setup WP + thesis theme on it. Have posted two articles already. I will continue doing so till have about about 100-200 posts live. Once I have uploaded all of the content, I would be willing to share the website URL here if anyone is interested. Each post takes up about 10 minutes to post (formatting + including relevant images + optimizing titles/meta desc etc). If I can manage to work 4 hours on this everyday, I can put up about 24 posts everyday. I have done 2 already, 22 more to go for today.