Since Google is either getting a lot smarter or a lot dumber, I'm going to test this out to see if we can give Matt Cutts more of a hard time taking the food off our tables. I also haven't read anything around the forum of anyone testing this, so lets give it a go. What we know: 1. We already know that syndicating content can be good, or can be considered duplicate (bad). 2. We know that web 2.0's are logically one of the best platforms to gain strong, relevant backlinks to your website, ultimately resulting in a rise in the SERPs. 3. We know that web 2.0's are not a viable option for your first tier if they're full of spun content because those often get taken down or result in some sort of penalty. Which means: Syndicating a good article that was published on your money site on a web 2.0 can provide non-spun content, is relevant to your niche, and looks really natural. After all, the internet is full of websites that share information that's found on other websites, right? Right. I'm going to take one of my clients satellite sites, which is full of good articles, and use those articles in web 2.0's, and this is the approach I'm going to take to present them on the web 2's: *short paragraph about the niche* This is an interesting article found on "domain.com" about *what the article is about* that I'd like to share: *Article* There is a small amount of manual work needed to get this done, but it's a lot easier than writing content from scratch. If you don't have a site full of articles, then you probably aren't going for an authority site, in which case you may just be ranking, banking and tanking. If you decide to take this approach, then get some good articles written that can be used for both website content and web 2's, so you're killing 2 birds with 1 stone. I'm going to start this today on a satellite site that already ranks decently in a competitive niche (page 2), and haven't built many links to in in a while. I'll report here with the SERP effect and other details.