- Mar 10, 2010
- 42,697
- 107,138
Yeah a weird title for a thread but there is value for sellers, whether you sell here, sell on your on site, sell on whatever platform.
10 - Someone casually asks about what you offer... we all get that in droves and it usually is just someone kicking tires. All good as you want people on your car lot looking even if they are not going to give you their CC number, pay cash or get financing to purchase.
Acknowledge them, let them know you are around but don't push the sale. It's a little like PR or ORM but an interaction on a low level is important.
Someone shows up your site, it is, "Thanks for visiting". That is a handshake and all that you should do 90% of the time.
5 - You act (and it should not be an act or you need customer service lessons) that they are welcome and you are glad they are here and offer them a platter of variances of your offers. Don't be pushy, be offering and that is a huge difference. It may take you a few minutes to understand and operate like that but that is money.
2 - Make the interaction personal because people buy from people and not from stores. You need to let them know your vision is to help them, not sell them. Selling is an easy way out in our industry and often ends up with a "No Sale" in your cash register. I can outsell 99% of the people I know but selling is not get the cash, stick the product in a bag and send them out of the door.
More often than not, if you start at 10 with a prospect, follow the steps I shared, you are going to get yourself a client.
Soft selling is money, and this is a process that you would be well served putting in play,
10 - Someone casually asks about what you offer... we all get that in droves and it usually is just someone kicking tires. All good as you want people on your car lot looking even if they are not going to give you their CC number, pay cash or get financing to purchase.
Acknowledge them, let them know you are around but don't push the sale. It's a little like PR or ORM but an interaction on a low level is important.
Someone shows up your site, it is, "Thanks for visiting". That is a handshake and all that you should do 90% of the time.
5 - You act (and it should not be an act or you need customer service lessons) that they are welcome and you are glad they are here and offer them a platter of variances of your offers. Don't be pushy, be offering and that is a huge difference. It may take you a few minutes to understand and operate like that but that is money.
2 - Make the interaction personal because people buy from people and not from stores. You need to let them know your vision is to help them, not sell them. Selling is an easy way out in our industry and often ends up with a "No Sale" in your cash register. I can outsell 99% of the people I know but selling is not get the cash, stick the product in a bag and send them out of the door.
More often than not, if you start at 10 with a prospect, follow the steps I shared, you are going to get yourself a client.
Soft selling is money, and this is a process that you would be well served putting in play,