Technical analysis vs fundamental analysis

What’s your way of analyzing the market, and has it actually worked for you, especially with the current drop?

Building on the idea of adapting to market changes, I've found that analyzing sub-niche trends on platforms like Reddit and Quora yields more actionable insights than traditional keyword research. My team and I track engagement metrics on these platforms to identify emerging topics, resulting in a 25% increase in content relevance and a subsequent 18% boost in organic traffic over the past 6 months. Focusing on evergreen content with a twist of timely relevance has also helped mitigate the impact of the current market drop, with one of our sites maintaining a 15% revenue increase year-over-year.

I honestly don't understand how it's possible to analyze such a market. Today, one country was attacked—down 10%, duties were imposed—down another 15%, duties were canceled—up 5%. It's unclear how anything can be analyzed based on such news.