Adivertising
Regular Member
- Aug 25, 2019
- 216
- 165
A client of mine offers HVAC consulting to HVAC companies. I want to target/remarket visitors of an HVAC forum via Ads and/or other (blackhat) methods.
The first idea is to transfer the forum's social media followers to the client's profiles (1/5 effective)
The second idea is to scrape/extract contact info from FB, Google Maps, YellowPages and mass mail them or upload the mailing list to an ad campaign (Legal and Technical challenges in the delivery part)
The third idea is to pay for ad placement in the forum (5000 euros per month ( crazy expensive and low CTR compared to other ideas)
My favorite way is to somehow import the audience and use it in my ad account. This way I won't have to deal with keywords, market research as the visitors are 100% my ideal audience.
I feel like with a proper ethical way of analyzing the audience I can still get some results, but the industry is highly competitive and expensive to run blind ads. What do you think?
The first idea is to transfer the forum's social media followers to the client's profiles (1/5 effective)
The second idea is to scrape/extract contact info from FB, Google Maps, YellowPages and mass mail them or upload the mailing list to an ad campaign (Legal and Technical challenges in the delivery part)
The third idea is to pay for ad placement in the forum (5000 euros per month ( crazy expensive and low CTR compared to other ideas)
My favorite way is to somehow import the audience and use it in my ad account. This way I won't have to deal with keywords, market research as the visitors are 100% my ideal audience.
I feel like with a proper ethical way of analyzing the audience I can still get some results, but the industry is highly competitive and expensive to run blind ads. What do you think?