Take back The SEO: Glossary for Newbies

Discussion in 'White Hat SEO' started by RDX15, Dec 8, 2012.

  1. RDX15

    RDX15 Newbie

    Dec 7, 2012
    Likes Received:
    SEO Professional
    I have been here for last three month and thought I should contribute something to this community.In BHW I have seen lots of newbies trying get Info about seo, so it would be great If share some basic seo terms in my first post.So here they goes......

    Above The Fold The content on your website that?s view-able without a visitor needing to scroll down the screen.
    Analytics A method of tracking user activity on your website. Data available includes where a visitor came from, how long they spent on your site and what pages they visited.
    Anchor Text
    The text that a web user clicks on to follow a link.

    Conversion When someone completes a desired action, such as making a purchase or giving their contact details.


    A file which automatically downloads onto a web user?s computer to track their online activity and personalise their online experience.

    Crawler(bot, spider)
    A program which moves through the worldwide web or a website by way of the link structure to gather data.
    CPM (Cost Per Thousand impressions)
    A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

    CPA (Cost Per Action)

    A method of assessing the effectiveness of online advertising. It?s worked out by dividing the total spend on a form of advertising by the number of desired actions (purchases, leads, etc.) completed.
    CPC (Cost Per Click)
    The price an advertiser pays an advertising network every time someone clicks on one of their adverts and is directed through to their website.

    CPS(Cost per sale)
    Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.
    CTR (Click Through Rate)

    The percentage of people who click on an advert or link that?s displayed to them.

    PPC (Pay Per Click)

    An advertising pricing model in which advertisers only pay when someone clicks on an advert and is directed through to their website.

    CPL(Cost per lead)
    Cost Per Lead (CPL) is an online marketing term used in connection with the Pay Per Lead advertising payment model.
    CPA(Cost Per Action)
    Cost-per-action is a metric term used for the payment model where the payment is furnished and based solely and only on qualifying actions such as conversion
    Google Keyword Tool

    A free tool that provides new keyword ideas based upon the keywords that you enter into it.
    Header Tags (H1, H2, H3)
    An important piece of HTML code that indicates to search engines what the pages on your website are about.

    Inbound Link
    A link from another website that points to your website.
    Internal Link
    A link from one page on your website to another page on your website.

    Keywords / Keyword Phrases
    The words or phrases that you want your website to show up for when people search online.
    Keyword Density
    The percentage of times that a specific keyword or keyword phrase is mentioned on a particular page.
    Keyword Research
    The process of choosing which keywords you want your website to target.
    Landing Page
    The specific page that a visitor is sent to when clicking on a link from a search engine or an advert.
    Link Farm
    A website that exists only for the purpose of linking to other websites.
    Long Tail
    A keyword phrase which is typically made of 4 or more words.
    LSI (Latent Semantic Indexing)
    A process used by search engines to determine what a page is about by the types of words and phrases contained within it and the relationships between them.
    Meta Description
    A brief description of what a page is about which shows up in search results below the title of a page.
    Meta Keywords
    A piece of HTML code that indicates to search engines what a page is about.
    An attribute that can be applied to links to prevent them passing authority to the page being linked to.
    Organic Search Results
    Results shown by search engines that are determined by their algorithm rather than by how much an advertiser has paid them.
    Outbound Link
    A link from your website that points to another website.
    A score of between 1 and 10 that Google gives to every webpage on the internet which estimates the importance of that page.


    A search engine or 3rd party website that sends a visitor to your website.

    A file on your website?s server that can be used to tell search engines what pages you want, or don?t want, to show up in their search results.
    SEO (Search Engine Optimization)

    The process of configuring, presenting and promoting your website to maximise the exposure that it receives.

    SERPs (Search Engine Results Pages)
    The listings, normally from 1 to 10, that search engines show in response to someone searching for a word or phrase.
    Site Map
    A page or file that helps search engines to navigate the pages on your website.
    Unethical methods of promoting a website.
    URL (Uniform Resource Locator)
    The unique location of every page on the internet.
    The ownership record of a domain name.

    301 (Redirect)
    A redirect (set-up in .htaccess) that tells search engines to transfer the authority, backlinks and rankings of one specific page of your web site to another specific page of your website.
    An error page that?s displayed when someone follows a link to, or types in, a url on your website that doesn?t exist.

    Hope this help you guys.For any kind of question you can reply me on the thread.:drinking2Now you can enjoy a glass of drink.
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  2. PureBlack


    Sep 22, 2012
    Likes Received:
    Thanks given. Awesome first post.
  3. RDX15

    RDX15 Newbie

    Dec 7, 2012
    Likes Received:
    SEO Professional
    Thanks for your reply.Iwiil be updating more info
    • Thanks Thanks x 1