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Super Effective Lead Conversion Tactic

Discussion in 'Making Money' started by BusinessSmack, Feb 3, 2015.

  1. BusinessSmack

    BusinessSmack Jr. VIP Jr. VIP

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    Hey guys, I've been a member here for quite sometime and always get great ideas. I wanted to share one of my new ideas with BHW to help out others too and maybe get some good feedback on how I might be able to improve my strategy.

    I use GetResponse for some website lead capture but then mainly TotalEmailAutoResponder (TEAR) for marketing because I have full control of my SMTP with TEAR and bounce rates are usually much lower .3% with my SMTP provider (Sendgrid) compared to 8% with Getresponse. This is one of the reasons I came up with the strategy I'll describe below.


    These are my statistics for 80k emails sent using TEAR:
    [​IMG]


    The way I use GR and TEAR for a super effective lead conversion tactic:
    Should work for any AR service like Aweber, mailchimp, etc.

    Getresponse is good at capturing leads on my site by optin form but newsletters are boring and convert poorly. So I use the other program to convert those leads by setting up a campaign in TEAR setup where GetResponse sends a new user subscriber notification to a POP3 account like [email protected] and then TEAR can read the Getresponse notification email, extract the name and email from the email body, and then mail that lead in conversation style which is super effective.


    Like sending an email like "Hey [toname], saw you were interested in..."
    Emails like that never go to spam if your using SMTP and you can steer that conversation in any direction to sell your lead on something.


    Step 1:
    Setup Getresponse to email you when you have a new lead join your list.
    Send notification.jpg


    Step 2:
    Add SMTP and POP3 accounts

    SMTP:
    As you can see I use Sendgrid as I mentioned above. This makes sure your emails are delivered.
    POP3:
    You need to add at min 2 accounts. 1) The email account your GetResponse notifications go to and 2) The email account you will be emailing your leads from.
    Accounts Page3.jpg


    List of SMTP Sites:
    Sites Price: Note:
    SMTP.com High Consistent , Top Support, Negotiable on price
    https://sendgrid.com/ Average Quality
    https://mailjet.com Average Cool UI but check your traffic like crazy
    https://account.dyn.com/ Average Check your traffic hard core
    http://www.smtp2go.com/ Average Will suspend account quick - Doesn't Allow Dating site
    http://smtpprovider.com/ Cheaper Weird Service, Most Issues with SMTP connection Fast support but not that helpful
    http://messagesystems.com/ High 2 Mill Plus Monthly Emails - Big Players Only
    http://www.socketlabs.com High Haven't Tried


    Step 3:
    Setup response series that automatically emails new lead.
    Some of my pitches I have 4-5 responses before I try to sell them something via a link. Sometimes I also just tell them to add me on skype if it is a more high value lead so I can convert them personally later. But if this is for 1-2k leads daily you can craft some pretty nifty response series based off what people say. You just need to check the conversations sometimes to better tweak your responses.
    convo1.jpg

    Recommended Settings for smooth running. I think if the POP3 account gets too filled up It causes problems and TEAR might hit leads twice. But if you want to monitor conversations later you can simply forward all emails from the main POP3 account to another email account that you use for the personal monitoring and/or later downloading of leads into a list. (This is what I do)
    Settigs.jpg


    Step 4:
    Setup GetResponse new lead notification extractor. This is a quick step
    Screenshot.jpg


    Step 5:
    Test your setup.
    1. Add yourself in your optinform
    2. Check if you get a notification of new lead in your POP3 account
    3. Run TEAR POP3 and SMTP in "Run AutoResponser"
    4. Check to see if email delivered in your inbox
    5. Reply to email and see if it reply's back after manually running TEAR again
    6. If everything works your good to go.

    Step 6:
    Rinse and Repeat.
    If you are getting leads responding to your TEAR campaign check to see how people communicate. If the response can be fixed up definitely tweak them to make the automated conversations feel more real/personal.


    Tips:
    1. Don't send links in the first email to avoid SPAM filters
    2. Use Tags in emails to make them more personal and relevant


    Thanks guys and enjoy!
    I'll edit this post if I come up with better tweaks or get good ideas from feedback.
     

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  2. ChanzGrande

    ChanzGrande Elite Member

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    Super detailed. Sounds like a pretty good mailing approach overall. Great rates on the 80k mailing - surprised to see the difference from your SMTP provider.
     
  3. TheSlug

    TheSlug Jr. VIP Jr. VIP

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    Even more important than the smtp provider whether smtp.com or GetResponse you need to mail correctly. Your smtp is only as good as you mail. The reason he has such good rates is because with the TEAR emailing software he uses it sends a fixed series of responses to make a life-like conversation.

    Example: (inbound email = some horny guy responding to a dating ad)
    Inbound email 1: (Hi, saw your ad on CL so your looking for a date?)
    Fixed Response 1: Hey! I'm lonely looking for someone to play with
    Inbound email 2: Oh yes! Wow let's date baby!
    Fixed Response 2: If you want to meet up add me on my profile: AFFLINK
    ..and so on

    It creates a 'conversation' between your email(smtp) and the lead. When google (gmail) and other providers (hotmail, yahoo, etc..) see this interaction they don't mark you as spam resulting in high inbox rates. Build your reputation and also watch your keywords and you should have no problem inboxing and making money like a boss

    Great Post OP, this can be applied to so many niches. Big money just sitting out there
     
  4. SERPkiller

    SERPkiller Junior Member

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    Great approach for an email marketing campaign! Have you tried to use MailChimp or Mandrill? It would be good to have a backup account just in case something goes wrong.
     
  5. BusinessSmack

    BusinessSmack Jr. VIP Jr. VIP

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    Thanks, I've gone through a lot of SMTP providers Sendgrid and SMTP so far are my favorite.

    @TheSlug
    Yes, Ultimately it is the style of the emails and the delay in sending links after a conversation has been built.

    Would love to see some feedback of others who've tried this with other niches. This seems to be a win for dating haha
     
  6. TheSlug

    TheSlug Jr. VIP Jr. VIP

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    Mandrill is awesome to use with TEAR because they are free. They are kinda quick to ban if you are running adult/dating type emails but awesome for pushing MMO type offers or generating clicks for Solo-Ads
     
  7. bonzo90

    bonzo90 Jr. VIP Jr. VIP Premium Member

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  8. Shadexpwn

    Shadexpwn Elite Member

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    I prefer to pay for email marketing services as these tend to leak your data to themselves and consolidate them openly to the public.
     
  9. Jobdollarr

    Jobdollarr Supreme Member

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    Thanks for the tutorial you are cool
     
  10. BusinessSmack

    BusinessSmack Jr. VIP Jr. VIP

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    This is not true with this software because you host it on your computer. They have 0 access to what you do, I have worked with support closely to setup different campaigns and they need to teamviewer to view anything I am doing.
     
  11. verbe

    verbe Regular Member

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    Thanks dude, good method!
     
  12. transitarea

    transitarea Senior Member

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    Do you mean you send with SMTP and capture with getresponse?
     
  13. BusinessSmack

    BusinessSmack Jr. VIP Jr. VIP

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    This is just if you are capturing leads with an optin form.

    You have a much higher chance of converting that live lead there and then compared to a typical boring week long newsletter upsell. However you can have that too. Different people convert in different ways. This method can be used though in many ways. It's the concept that is killer.