What's the perfect anchor text density post Penguin for 2016? The proof is hidden in plain sight - straight the Serps – and the results are counter-intuitive to all of the regurgitated propaganda you hear online. I just did a search for 'web design' and it's giving me results for Sydney (Aust) as that's where I'm searching from. That's a pretty difficult keyword, just - 'web design' I see the site in 1st has 10% exact match anchor for that 5th place site has 24% exact match anchor for that 8th place site has 41% exact match anchor for that 9th place site has 12% exact match anchor for that! The sites successfully ranking in 5th & 8th have huge exact match anchor text ratios. The sites also have a lot of links, 1.35K and 163K links respectively. (Local search volume for that keyword is 6,600 per month at $14 per click) Let's try another hard keyword - 'seo sydney' 4th place has 24% exact match (8k links) 5th place has 20% exact match (465 links) By traditional penguin theory all of those sites should have been hit but they're fine. The algo and it's tolerances are different for every niche. What you get away with in one niche will also bury you in another. What you'll notice as you start to dig down into those sites is that they have some really good links in their profiles. They're not just full of junk which is why they can get away with such high exact match ratios. Over optimization of anchor text isn't the main problem, the main issue is having exact match links coming from rubbish websites - that's the problem. Having exact match links coming from great sites will never be a problem, no matter how high your anchor text density is. After all, a truly good link is meant to be a link that you have no control over, so why would Google really care if everyone chose to link to you with the same anchor text?