Squeeze page: Do you ask for name?

Hey guys,

I have a quick question that's been on my mind for a while. On a squeeze page, do you find that asking people to enter just their email (as opposed to name and email) improves conversions?

I assume it would, but in the long run do you think building a (seemingly) personal relationship with your opt-ins is worth it when you try to sell them something?

Thanks a lot!

Anybody have an idea...? Don't be shy.

This has been bugging me for a while.

Yes, you should ask for a name:

a) So you can address your prospects personally

b) Many bulk mail providers will require a full name as part of the full data you have to provide as evidence that it's a valid optin. Some affiliate programs may also require you to have the full names for your list if you want to mail for them.

building a relationship with your opt-ins is good!

I can't say leaving the name off improves conversions to be honest, and if you want a good list you need to have their names, too. What I can say for sure is that personalised emails improve conversions.