Soundcloud

hey everyone sorry I didn't know where to ask for help so if this is the wrong place please redirect me and I'll post it there but anyways, I have a buddy of mine who makes beats and raps his highest soundcloud views for songs are
Lazy Sunday - 49.8k
Lifted - 33.7k
Sunshine - 34.7k
and a handful of other songs in the low thousands

Basically my question is how can I help him branch himself out and gain publicity any advice or tips will help I know there are plenty of experts here.
Thanks in advance

Option A: Sending Music to Blogs

Since his beats are doing well, I'd suggest promoting to music blogs online.

Music blogs extend the reach of his songs by promoting it to a wide audience. It's a simple and easy way to get some exposure!

Find 5-10 blogs right now. Create a good email about the artist and how awesome his music is.

Option B: Create a Facebook Page

Create a Facebook Page for your artist. This allows people to like the page and engage with him. Once you get the hang of it, create a few targeted ads to let people see his music.

Thanks for the helpful response
How would I build a large follower base tho? He has one with only 500 likes

500 Followers? Hmm.

Well then you need to help him stay engaged in social media.

The best low maintenance method for your artist is to create a Twitter profile. Lots of artists use Twitter as a quick and easy way to engage with their fans. Either tell him to utilize platforms such as Twitter & Instagram or charge him to do the marketing for him.