Hey! Been away from niche sites for some time now and I got a few questions regarding all the Google updates. I will try to keep it short. Is is still wise to buy high PR backlinks via fiverr or what to you recommend for backlinks? Are backlinks even an essential factor these days or has the on page SEO become much more important than anything else? This gets thrown around a lot that Google doesn't punish you for low quality backlinks if you have a Adwords campaign running for the site, like are the low quality backlinks still packing in punches and boosting SEO? Thanks! I'll be waiting and if I have any further questions I will use this thread.