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Some interesting notes on Facebook's EdgeRank Algorithm

Discussion in 'FaceBook' started by snrpro, Jul 7, 2016.

  1. snrpro

    snrpro Regular Member Premium Member

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    Received a nice pdf file from a friend and wanted to share some important things I've taken from the article on Facebooks new algorithm...

    1. Marketing keywords carry negative weight. Free, sign up, email, discount, buy, purchase, and similar words signal direct advertisements or links to external content.

    2. Clickbait content, which contains a series of keyword phrases, has negative weight.

    3. Using third party services is debatable. A report reviewed over 122,000 posts made from third party services using prescheduled content, automation, and connected services and found over 83% of that content performed less than similar content that did not use a third party service.

    4. Reactions will play an important factor in news feed reach. Like, Love, Haha, Wow, Sad, and Angry are the reactions.

    5. Posting frequency is overly weighted by individuals. This is a matter of quality over quantity. Posting once an hour from 8:00 am to 10:00 pm will not increase the chances of all fourteen posts being seen; instead it only one or two of those posts will gain a lot of attention while the others will not.

    6. Post time is less relevant than before. When people are the busiest, usually between 4:00 pm and 8:00 pm, only a limited number of posts will be seen and the more competition there is (from people posting during a high traffic time) the less likely it is content will be seen.
     
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  2. David G. Welch

    David G. Welch Junior Member

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    There a few things there I didnt know, thanks!
     
  3. snrpro

    snrpro Regular Member Premium Member

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    Sure thing :)
     
  4. nanavlad

    nanavlad Jr. VIP Jr. VIP

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  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    How about sharing the pdf?
     
  6. cot_ton

    cot_ton Newbie

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    Great Intel!
     
  7. NicholasVegas

    NicholasVegas Regular Member

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    Thanks for the share. Definitely a good heads up! This will save quite a few people from going it the wrong direction.

    Would you mind sharing the original pdf here or via PM?
     
  8. snrpro

    snrpro Regular Member Premium Member

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