Some good lead magnet ideas for a web development service to draw potential clients into list?

codecjay

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I run a small web and software development company in Nigeria. All these while my means of getting clients has been through word of the mouth and a little cold callings.

I want to try using contents to promote my service and at the same time advertising on social media platforms, getting potential clients in and passing them through a funnel to re-market my service to them.

Do you have any lead Magnet ideas I can use or any advice I can add to this strategy?
 
You could create a pdf Report on issues related to your software solution.

For example, in security you might want to create a pdf report for "10 Security Risks in Your Company/Personal Life". Essentially you want to raise the importance of the problem your software is going to solve.
 
Google keyword research to find keyword contains "free" and keywords in your niche. Then they will be the best for lead magnets.
 
I run a small web and software development company in Nigeria. All these while my means of getting clients has been through word of the mouth and a little cold callings.

I want to try using contents to promote my service and at the same time advertising on social media platforms, getting potential clients in and passing them through a funnel to re-market my service to them.

Do you have any lead Magnet ideas I can use or any advice I can add to this strategy?

https://www.semrush.com/blog/what-is-lead-magnet/

I find this article very helpful for your question
 
Make a personalized screen cast video showing them how you can improve their site and how that benefits them. This has worked great for me in the Local SEO space.
 
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