The site is a niche market, in particular a medical cannabis forum, so driving the right person to the site will make it successful. Having a mass flood of people won't accomplish that much. When you look up the competition, their forums are open and easily indexed via search engines. In addition, there are tons of back links because their forums are open. Our site requires a login to access any information (i.e. similar to facebook), so I don't think any posts or info will ever be include in search engines. I think there are two ways to grow the site - one is word of mouth which means driving the right people there, and the other is ranking in the top 10 for keywords, such as "cannabis forum" - but not sure how to create that since any webpage on the site can only viewed by a valid and verified user.