I have a very huge problem. I am not an SEO expert. Does not know any marketing strategy or whatever. My boss ask me to set up a social media campaign. I research it via web and base on my research, social media campaign is similar to advertising/marketing. Could anybody explain to me what really is a social media campaign? I really want to know about it from the experts or anybody who is familiar with it. Your reply will help me go on with the job. Thank you all!