SmartCPM and Propellerads

Discussion in 'Media Buying' started by Smoky28, Dec 5, 2018.

  1. Smoky28

    Smoky28 Newbie

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    Hi guys,

    I wanna advertise a direct link offer on Propellerads using SmartCPM without using any landing page or tracker.
    How is it possible to understand which zone id converts better so that I can increase the bid?
    Is it possible to optimize such type of campaign?

    Your help is appreciated:)
     
  2. Kratos168

    Kratos168 Jr. VIP Jr. VIP

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    First you need a third party tracker to capture the data. Next setup postback so that conversion can be fired back to your tracker.
    When you setup the traffic source in the tracker you will be able to capture zone ID info if you setup correctly.
    SmartCPM, might not be so depending upon your offer type as the ads are onclick. Meaning, the attention span of the visitors are very short. You need a landing page that loads really fast and attractive to capture the attention.

    In SmartCPM, you can enable auto CPA value optimization (this feature is still very buggy, sometime it works, sometime it fails). This will ensure that the system auto blocks none performing zones for you.
     
  3. Smoky28

    Smoky28 Newbie

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    Thanks for the info.
    Are you saying that a direct link cannot be optimized without using a landing page and a tracker?
     
  4. Kratos168

    Kratos168 Jr. VIP Jr. VIP

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    What I am saying is this. In order to track data, you need a tracker. Landing page is not needed for tracking data. You can signup with bemob as it offers 1million activities free. It should be enough for you to play around and understand better how tracking works. In Bemob, there is already a ready made template setup for you to connect to propellerads for postback and tracking.
     
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