Simple question about SEO and URL structure

brainbuster.com/dallas-plumber

competitor.com/dallas-plumber

My competitor has several "/child" pages under
competitor.com/dallas-plumber

Most of them are pretty useless to a visitor of his website, like

I'm wondering if, all things equal, if fattening the branch URL
with /dallas-plumber/twigs
in the directory helps SEO for the page?

Does Google care at all about the URL directory structure /aaah/aah/aah
OR does Google care just about inner linking?


Would adding sub pages / child pages strengthen that URL?

site.com/dallas-plumber/logo
site.com/dallas-plumber/toilets-in-texas
site.com/dallas-plumber/hiring-a-plumber
site.com/dallas-plumber/getting-your-sack-waxed

If a URL has /sub-pages (just like a domain has many /child and /child/baby pages under it), does that tell Google that the parent page is important?

If you operate in more cities than in Dallas, or keep you the option, I would definitely prefer variant B.

Check out @splishsplash's post about siloing: https://www.blackhatworld.com/seo/the-ultimate-guide-to-seo-siloing-dominate-google-in-2018.985967/

Whatever you chose, if you make sure you have strong internal linking, that's what matters the most.

Directory structure per se offers no SEO value, as long as you keep them logical and relevant to the page, that's good enough. But a solid site architecture should deliver great internal linking, that's what counts.

dekhajam said:

If you operate in more cities than in Dallas, or keep you the option, I would definitely prefer variant B.

Check out @splishsplash's post about siloing: https://www.blackhatworld.com/seo/the-ultimate-guide-to-seo-siloing-dominate-google-in-2018.985967/

Click to expand...

Thanks very much, hekhajam. Yes, I have 5 primary city pages.
Thank you for that article on Siloing. So far it looks really good.

I'm not sure what you mean by "variant B."
Is that where you do NOT create /child/pages?
For example,

didiseo said:

Whatever you chose, if you make sure you have strong internal linking, that's what matters the most.

Directory structure per se offers no SEO value, as long as you keep them logical and relevant to the page, that's good enough. But a solid site architecture should deliver great internal linking, that's what counts.

Click to expand...

Thank you, didiseo. That clears up my confusion.