Shopify Shop + Blog Advice Needed

Good day! I´m about to launch a Shopify store and considering what is the best option for the blog that will be linked to the store. I´m trying to decide between WordPress or Shopify. Based on your experience what option would you opt for and why? Also how would you handle the analytics side of it? Two separate accounts or just one? Any assistance regarding this matter will be greatly appreciated. Thanks beforehand

Wordpress for sure. Much more flexibility with URL structures, plugins, etc.

Dear Fella,
My experience with WordPress is really good. It is an open source free blogging platform that allows you to build your website or blog within minutes. There are few simple steps that you need to do to external blog to your Shopify store.

1. From your Shopify admin, go to Online Store > Navigation.
2. Click the name of the menu where you want to add the link.
3. Click Add menu item, or choose an existing menu item to edit.
4. Enter the link name, for example Blog, into the Name field.
5. Paste the link to your blog in the Link field.
6. Click Save menu.