The Goal: Rebuild three existing sites to this structure. Setup ten new sites. Try something entirely different with my SEO. Brief History: I've been in and out of IM for a while, mainly with SEO. I've had sites running at several hundred dollars a day and periods where I'm just bored of the whole thing and bugger off to try something new. Current situation: I work full time Monday to Friday as a software developer from home. Started self teaching myself about a year ago and been doing the job around six months. It eats up a lot of time but it's paying the bills and a lot of what I've been learning to do... Well it involves a lot of proxies and a lot of automation. It'll go pretty hand in hand with SEO. I also work a day a week with kids which is a pretty full on eight hour day. I don't need the money so much as it helps keep me sane. I make affiliate sales with existing sites but this journal won't be including anything from them. The goal of this journal will be to see if I can get a decent enough income without the usual SEO grind. On top of that I have another bit of online work which is surprisingly lucrative but scalability is limited and isn't passive. So that's quite a workload. On the plus side I have a fondness for coffee, a penchant for automation, some pretty frightful determination sometimes and to top it all off I'll be doing the whole thing with one or two other people. At least I'm hoping to be working with them. My goal here is to write and maintain a lot of automation tools and help write some copy. I don't want to be the one writing filler content and finding niches when I have other work to be doing. But I'll see how this goes. The Websites: My SEO philosophy this time around is pretty simple. I'm not building massive authority sites for beefy keywords requiring dozens of PBN domains. I'm not buying stacks of pointless links which will be deleted within 6 months. I'm also not looking to spend 6 months working on a single site. Probably the biggest authority site I built has made a little shy of $40,000 to date. But by far one of my best sites earned maybe $3,000 in its three month run - but I consider it my best because it literally took me a half dozen hours to do. I found a keyword I thought had decent intent but little to no competition and ranked a sales funnel. Not a blog, no depending on CTR rates to a banner or opt in. Literally ranked a story driven sales funnel 5 pages all in which I never even split test. Didn't even have to build a single back link. Now that's the kind of SEO I like. So my plan is to replicate this again. This was a while ago however. And even then to rank a sales funnel you had to make it look a little less like your average sales funnel to Google. At the moment I don't know if the same kind of structure would rank even with these keywords. I might dedicate a few sites to test this theory out but for the most part I am thinking a more standard layout. I think there's a fair amount of randomness to the serps. Yes I know it's an algorithm with certain predictable patterns but anyone who claims a deep enough understanding to say this isn't the case hasn't done enough testing in my opinion. So to take advantage of this (and spread my eggs out of a single basket). I'll be taking a scatter gun approach. Build each site to about 10 pages (roughly 2-4k words per page with plenty of media) and set it lose. Most of these domains I'll be using are existing ones with a decent (generic) history and existing branded links. Whatever domains make it at least near the top of page 2 (at least) without any help will get backlinks. Otherwise I'll consider it a dud and move to the next domain. The Keywords: So first up I have three domains which currently rank. They make sales from time to time but either their ranks have slipped or I just don't have the time to compete in that niche. So I'm not going to bother. They're all perfectly capable of making three figures a day in #1 of Google if they got there. But I'm not looking to actually have to work hard on an individual site and the. Rely on it. The goal is to churn through sites and niches until the randomness factor works in my favour and then I'll put in some real work if required. So these will be in *roughly* the same niche but on much lower competition keywords. This also means lower traffic but I'd rather be pumping out little $100/month sites with ease then slog for bigger sites I have to work on. So these will be swapping from 50kish keywords to 1-3k keywords. At the same time I have about a dozen domains sitting there indexed and ranking for various long tails for generic articles they have which I'm going to overhaul to target similar keywords. I'm thinking minimum of 800-1k a month 2-3 words with competition I judge to be weak enough. Of course I'm looking for some kind of buyer intent but I don't mind writing a funnel or getting a small-ish product together if I think the return will be worthwhile. I've started writing a script for finding the sort of keywords I'm after. If I can make the time I'm hoping to have it up and running on the server in time for tomorrow. The Backlinks: I don't plan to build many. The goal is to target low competition keywords and let the domains existing links to the heavy lifting. I won't be sharing a huge amount of detail on how I build the links I will be using. No - it's no super secret guru super sauce but it involves some private code I wrote a few months back and some stuff I plan to write in the next week or two. I'm not the only SEO in the world doing this but I know it's a fairly small pool and I'm not really looking for the competition in this area. I will say it partly involves PBN links. Normally I build these to the extent that some of my SEO friends can't spot it as a PBN but for smaller keywords I don't know if I'll invest that much time into them. That said the strategy shouldn't involve that many links so I'll circle back to this. I'll also include some of the standard linking practices 2.0's and straight up asking other sites for links (it's surprising how often non marketer sites will happily send you a beefy link) but this will be niche dependant and only for domains which rank well enough for me to consider it worth the time. The Journal: It's an SEO journal so there won't be hourly updates. I'll update when something interesting happens. I don't sell to the make money online niche so you won't be seeing affiliate links for anything. If you post a question on something I'm not intentionally keeping quiet then I'll do my best to answer.