SEO tips for Agencies?

Hey everyone,

I came into the digital marketing/SEO field about 3 months ago, and I've become completely engrossed in all aspects. It's an extremely interesting field and I absolutely love it. Created an account here on BHW to further my knowledge on all aspects (white, grey, black) and become a better SEO individual in general. I've been absolutely enthralled with PBNs, and have spent more than 30 hours merely reading about building PBNS and how they work, what goes into them, best tactics, etc. I do have some questions, however, for those of you who have experience working within an SEO agency with large clients using white/grey/blackhat tactics.

I work with a lot of random clients, and one of our clients is a large network of Senior Care websites and franchises. Every single website is the same format and template, with minor content changes on each. An example of one of our sites is www(dot)inhomecarenorthphoenixaz(dot)com. We probably have about 30-40+ of these franchises, just in different cities/states across the country. The rankings for each vary widely, but I am trying to find out some techniques or tips that could be implemented across all of them to help boost overall rankings in general.

For example, we recently added a "service area" list on the home page (that you can see on the example website near the bottom) that we have marked up with Schema. We have put this service area Schema list on every single site, and have some good decent results from it. Are there any other options or techniques similar to what we've done that you pros here would recommend that we could implement across every site to help boost rankings/traffic in general?

We've already ran site audits on them with screaming frog (optimizing title tags/descriptions/H1s/removing 404s/etc.) so alot of the on-site technical SEO work is solid. I'm open to any and all ideas, criticism, feedback, everything!

Thank you guys so much.

Johnny_Tsunami said:

An example of one of our sites is www(dot)inhomecarenorthphoenix(dot)com

Click to expand...

Is down

My apologies! I corrected the site URL. It's www(dot)inhomecarenorthphoenixaz(dot)com. Wouldn't let me post direct links - think it's because I'm a newbie

To add in: We are looking into building out a PBN to help - is this a viable solution?

Thanks everyone.

I have usually found the the primary service clients want are more customers, SEO etc are just ways of getting there. Have you considered selling them targeted leads?

Schema has zero effect as a direct ranking signal. If your technical SEO is up to par, you're basically left with two things. Unique and good content. Editorial backlinks/guest posts. Also, start identifying and creating measurable goals to tell a story of success to your clients.

From an agency perspective, start integrating all of the other digital marketing channels into your SEO product; ie creating and scheduling blog posts with your social team, include your PPC team during your landing page development and conversion rate optimization.

GringoMonkey said:

I have usually found the the primary service clients want are more customers, SEO etc are just ways of getting there. Have you considered selling them targeted leads?

Click to expand...

I agree with GringoMonkey. The end result the customers want are leads. There are many channels one can accomplish this besides seo itself. Social media marketing, email marketing, contact form marketing will be much quicker in most cases for acquiring new leads, than spending months trying to rank a website.