Short answer: They don't necessarily have that data. Or, at least, what they do have may be incomplete.
There are ways for them to find some of that and to extrapolate to get a decent idea of overall trends. For example, if a user clicks a search results (in Google), then comes back to the search result page after three seconds and clicks something else, that may be considered to be a bounce. There is also potential for lots of that data to be harvested from users who are browsing from Google Chrome.