Discussion in 'White Hat SEO' started by randybishop, May 1, 2014.
Is it worth your time working on SEO to rank in Bing and Yahoo?
I get like 1 conversion a month as #1-2
Interesting to see this pop up, I've recently been looking into it and in the process of trying to convince my agency to at least consider Bing when making recommendations.
My opinion: If comscore is correct, Bing + Yahoo = 29% of the search market. Net market share and statCounter each have them at 14.2% and 18.78% so obviously theres some sort of disparity here but you can kind of assume Bing is somewhere around 20% of the search market.
I don't know about you but I wouldn't ignore 20% of my users. And if you're site doesn't have that much traffic from Bing that doesn't mean it's not worth it, that likely means it's a huge opportunity because you should be getting that traffic from Bing.
Not only that, not everyone optimizes for Bing so it should be pretty low competition. You're not going to be fighting with a ton of SEO's for every keyword etc.
Obviously, optimize for Google first but if you can somehow meld your strategies to service Bing as well (yeah, don't know how to optimize for Bing, just know it's probably a good idea) it would probably be worth your time. Of course this is different for everyone. Bing has a different user base (Im pretty sure it's the same people who don't know what a browser is and click "that blue 'E' thing that makes internet' and have Bing by default on their computers)
That's pretty interesting discussion. As CredibleZephyre said, Bing has around ~20% of the search market, and therefore you should not ignore 20% of your customers.
I would be really interested to read something from people who are actually converting bing traffic (or not converting it).
Bing and Yahoo could not be ignored. Now, what we have found is that the traffic from Bing and Yahoo behaves differently and converts differently. We usually have a different format for that traffic, but I guess that would depend on the product or service. I have known people that are #1 in money keywords and they are #1 in both and get low conversions.
No one ever talks about SEO for bing or yahoo, is there any info online?
The only way I've found to rank well in Bing/Yahoo is to rank poorly in Google... I don't know how helpful that is
While this is funny, some times this the actual truth. That's why I say we have different formats just for Bing.
In terms of information for SEO exclusively for Bing you will not find much, but there is some peeps out there that do share some. I guess many gets discourage because is a more obscure playing field, like EMD still powerful on Bing more than Google.
submit ur site in bing add to crowler your TW account which linked back to site
after that blast few tweets linked to ur site for anchor txt u wan a rank and get some retweets for each tweet
and thats it I bumped my position in bing from no where into 28 spot lol just by doing this
Its obviously good to target them as well, some niches could well get you good traffic volumes from these two engines.
it's good, but concentrate more on google. do just 20% on what you do for google. it works a little bit IMO
bing and yahoo is such a lost cause, say what you want with statistics. Try ranking #1 and see your balance, and come to the same conclusion as the rest of us and concentrate on google.
Yes, optimizing a website on bing and yahoo worth. Optimizing a website on Bing is worth, since it doesn't take muck extra effort. You have to optimize for Google first and make slight changes on it to help your Bing ranking position. And Yahoo results are powered by Bing. If you're optimizing for Bing, you're pretty much optimizing for Yahoo as well. In other words, if you're optimizing for Google first and Bing second, your third-search engine is pretty darn simple.
Actually what's your target country? If you're targeted US & CA Bing & Yahoo will be Okay. But you can easily to reach massive results from Bing & Yahoo. Because they're still developing Algo.
But Google not like that. They're developing daily search quality update and most competitors are participate here. So you'll optimize for google & you must read google guidelines too. That's easy for you and convert your conversion too.
I'm currently #1 and #2 on yahoo and bing for one of better niche adult keywords, but can't say my traffic is anywhere good. Getting like 10 UV/day.
Links from an Internet Search Engine:
I just leave all my burnt out websites to rot in the Yahoo and Bing graveyard.
I always support doing some seo for yahoo and bing as 20% market still dominated by those SE.
I suggest you build a test site or two that doesn't depend on SEO or ranking at all for its targeted traffic (say, based on link-throughs from high traffic sites, social communities, Yahoo Answers, YouTube, and the like). Then try to rank it for Bing/Yahoo instead of Google (there are articles and e-books on how to do so, available within seconds of a search engine search on the topic). Concentrate on ranking the main site url itself (mystuff.com, instead of mystuff.com/more-stuff.html) as Bing/Yahoo do not emphasize indexing the links of the sub-pages.
Of course, why not. Those are also search engines with traffic potential.
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